Data Analyst at Valerie Group

This role involves managing the entire data lifecycle, from collection and validation to analysis and visualization. The ideal candidate will be a proactive, detail-oriented professional with a strong technical background and a proven ability to communicate complex data narratives to both technical and non-technical stakeholders. They will be the guardian of data integrity and the architect of our data-driven decision-making culture. ACCOUNTABILITIES - Build and execute data strategies aligned with eCommerce goals. - Create and maintain dashboards/reports using tools like Looker Studio and Power BI. - Analyze customer behavior, funnels, product performance, and campaign effectiveness to uncover insights. - Ensure data accuracy through validation, audits, and quality checks. - Work with engineering teams on tracking/tagging implementation via GTM and analytics platforms. - Present insights clearly to leadership and cross-functional teams. KEY RESPONSIBILITIES - Manage analytics platforms including GA4, GTM, and reporting tools like Looker Studio, Power BI, or Tableau. - Write SQL queries for data extraction, reporting, and analysis. - Monitor and optimize key eCommerce and performance marketing metrics. - Support marketing and growth teams with actionable insights to improve ROI and conversions. - Identify and troubleshoot tracking/reporting issues proactively. - Create scalable reporting processes and maintain data documentation. WHO WOULD FIT IN - 3–5 years of hands-on experience in Data Analytics, preferably within eCommerce or performance-driven digital businesses. - Strong expertise in GA4, Google Tag Manager (GTM), SQL, and dashboarding/reporting tools. - Experience working with platforms like Adobe Analytics, Amplitude, Mixpanel, or similar is a plus. - Comfortable working closely with marketing, product, engineering, and leadership teams. - Strong analytical thinking, attention to detail, and problem-solving mindset. - Excellent communication skills with the ability to simplify complex data into business insights. - Someone proactive, curious, and highly ownership-driven.