Agentforce Marketing (SFMC/Marketing Cloud Engagement ) - Lead / Senior Developer at Valtech

Why Valtech? We’re the experience innovation company - a trusted partner to the world’s most recognized brands. To our people we offer growth opportunities, a values-driven culture, international careers and the chance to shape the future of experience. The opportunity At Valtech, you’ll find an environment designed for continuous learning, meaningful impact, and professional growth. Whether you're pioneering new digital solutions, challenging conventional thinking or building the next generation of customer experiences, your work will help transform industries. We are proud of: • The work we do and the innovation we drive • Our values of share, care and dare • A workplace culture that fosters creativity, diversity and autonomy • Our borderless, global framework, which enables seamless collaboration The role We are looking for a hands-on Agentforce Marketing Lead / Senior Developer with 6–8 years of experience in the Salesforce ecosystem to design, develop, and deliver data-driven, AI-enabled, omnichannel marketing solutions. This role combines strong Salesforce Marketing Cloud (SFMC) technical expertise with exposure to modern marketing architectures, Data Cloud, and emerging Agentforce capabilities along with good hands-on experience with Treasure Data. You will thrive in this role if you are: • A curious problem solver who challenges the status quo • A collaborator who values teamwork and knowledge-sharing • Excited by the intersection of technology, creativity and data • Experienced in Agile methodologies and consulting (a plus) Key Responsibilities: • Marketing Cloud Solution Development (Core Focus) • Design and implement solutions using Marketing Cloud Engagement (SFMC) • Develop and manage: • Dynamic, reusable email templates • Multi-step customer journeys • Automation workflows • Implement personalization using: • AMPscript • SSJS • SQL • Journey Orchestration & Omnichannel Execution • Build journeys across: • Email, SMS, Push, WhatsApp, Web • Configure: • Entry events, decision splits, engagement tracking • Support: • Event-driven and trigger-based campaigns • Ensure campaigns meet business goals and maximize ROI • Data Management & Segmentation • Design and manage: • Data Extensions • Contact Builder data models • Perform: • Advanced segmentation, profiling, and targeting • Ensure high-quality data selections for CRM campaigns • Work with relational data models and SQL-driven logic • Data Cloud & Modern Data Architecture • Work with Data Cloud for: • Audience segmentation • Data unification • Support integration with: • CRM systems • External platforms • Exposure to CDP tools (e.g., Treasure Data is a plus) • AI & Agentforce (Emerging Capability) • Contribute to AI-driven marketing use cases • Support: • AI-assisted content generation • Send-time optimization • Prompt-driven workflows • Collaborate with architects on agent-based marketing solutions • Integration & APIs • Implement integrations using: • REST / SOAP APIs • Enable seamless data exchange between: • Marketing Cloud • Sales / Service Cloud • External systems • Understand ETL pipelines and event-driven architecture • Workflow Automation & Agile Delivery • Develop end-to-end marketing workflows • Participate in: • Story refinement • Requirements analysis • Follow Agile methodologies for iterative delivery • Code Quality, Performance & Optimization • Write efficient and scalable code (AMPscript, SSJS, SQL) • Optimize: • Query performance • Automation runtimes • Campaign execution • Improve architecture, processes, and system performance • Follow best practices: • Naming conventions • Reusability • Error handling • Documentation & Technical Excellence • Create: • Technical designs • Documentation • Prototypes • Maintain high-quality deliverables for long-term scalability • Collaboration & Leadership • Work closely with: • Architects • Business Analysts • Marketing stakeholders • Engage in client-facing interactions • Take ownership of modules or tracks • Mentor junior developers (good to have) Required Skills & Qualifications Experience: • 6–8 years in Salesforce ecosystem • 3–5+ years hands-on experience in Marketing Cloud Engagement • Experience as a Tech Lead / Senior Consultant in SFMC Core Technical Skills • Strong expertise in: • AMPscript • SSJS (Server-Side JavaScript) • SQL • Deep knowledge of: • Journey Builder • Automation Studio • Data Extensions Data & Architecture • Strong understanding of: • Data modeling • Segmentation strategies • Relational databases • Experience with: • Data architecture • Campaign lifecycle management Web & Email Technologies • Good understanding of: • HTML • CSS • XML • Experience building responsive and dynamic email templates Integration Skills • APIs (REST/SOAP) • Event-driven architecture • ETL pipelines AI / Modern Stack (Good to Have) • Exposure to: • Agentforce • Einstein AI • Data Cloud • Interest in: • AI-driven marketing • Personalization at scale Preferred Qualifications • Salesforce Certifications: • Marketing Cloud Developer • Marketing Cloud Consultant • Exposure to: • Personalization / Interaction Studio • CDP platforms Soft Skills: • Strong problem-solving and analytical thinking • Excellent communication (technical & non-technical) • Customer-facing capability • Ability to work in fast-paced environments • Strong ownership mindset • Adaptability and growth mindset Preferred Industry Experience • B2C domains: • Retail • Luxury • FMCG Ideal Candidate Profile: A modern SFMC Lead Developer transitioning into an AI-enabled Marketing Engineer, capable of combining: • Strong SFMC execution • Data-driven thinking • Emerging AI & Agentforce capabilities If you do not meet all the listed qualifications or have gaps in your experience, we still encourage you to apply. At Valtech, we recognize that talent comes in many forms, and we value diverse perspectives and a willingness to learn. Commitment to reaching all kinds of people We design experiences that work for all kinds of people - and that starts with our own teams. At Valtech, we’re intentional about building an inclusive culture where everyone feels supported to grow, thrive and achieve their goals. No matter your background, you belong here. Explore our Diversity & Inclusion site to see how we’re creating a more equitable Valtech for all. The benefits This is a fulltime position based in Bngaluru. Beyond a competitive compensation package, we offer: • Flexibility, with remote and hybrid work options (country-dependent) • Career advancement, with international mobility and professional development programs • Learning and development, with access to cutting-edge tools, training and industry experts Our benefits are tailored to each location. Your Talent Partner will provide full details during the hiring process. Your application process Once you apply, our Talent Acquisition team will review your application. Your CV should cover key information on relevant experiences and expertise. We do not require information such as age, gender, marital status, or a headshot in your application. We review all candidates based on skills, experience, and potential. ⚠️ Beware of recruitment fraud! We are committed to inclusion and accessibility. If you need reasonable accommodations during the interview process, please either indicate it in your application or let your Talent Partner know. About Valtech Valtech is the experience innovation company that exists to unlock a better way to experience the world. By blending crafts, categories, and cultures, we help brands unlock new value in an increasingly digital world. At the intersection of data, AI, creativity, and technology, we drive transformation for leading organizations, including L’Oréal, Mars, Audi, P&G, Volkswagen Dolby, and more. At Valtech, we don’t just talk about transformation. We make it happen. Our people are the heart of our success, and we foster a workplace where everyone has the support to thrive, grow and innovate. Are you ready to create what’s next? Join us.