Sales Development Representative (SDR) at Varicent

Varicent

Toronto, Canada·5d ago

Mid LevelFull-timeRustGoAI

Salary Range

$44,200 - $59,800 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a high-performing Business Development Representative to join our North America team at Varicent, a market leader in Sales Performance Management (SPM). In this role, you will focus on enterprise prospecting and net-new pipeline creation, leveraging a multi-channel approach and AI-enabled tools to engage C-level executives and senior decision-makers.

Key Responsibilities

→Own outbound prospecting efforts into large enterprise organizations, generating net-new pipeline through cold calls, cold emails, and social outreach
→Engage C-level executives and senior decision-makers in conversations centered on solving complex Sales Performance Management challenges
→Identify and prioritize high-value target accounts within your territory using data, intent signals, and AI-driven tools
→Research accounts deeply to uncover business pains, organizational structure, buying committees, and strategic initiatives
→Execute highly personalized, multi-touch outbound sequences that align Varicent’s value proposition to each prospect’s priorities
→Conduct discovery and qualification conversations, identifying pain, urgency, stakeholders, and next steps
→Qualify opportunities using frameworks such as MEDDICC, ensuring strong alignment before passing to Account Executives
→Collaborate closely with AEs to refine targeting strategies, messaging, and account plans
→Maintain accurate, detailed records in Salesforce and engagement platforms
→Continuously analyze performance metrics and iterate on outbound tactics
→Contribute ideas to improve outbound campaigns, messaging, and prospecting processes

Requirements

✓1–2 years of experience in a BDR/SDR or SaaS sales role with a strong outbound focus
✓Proficient with Salesforce and video conferencing tools
✓Demonstrated success in meeting or exceeding outbound activity and meeting-booking KPIs
✓Confidence and resilience when cold calling and engaging senior-level stakeholders
✓Strong written and verbal communication skills with the ability to personalize messaging at scale
✓Experience using sales tools such as Salesforce, Salesloft, LinkedIn Sales Navigator
✓A proactive, self-starting mindset with a strong desire to learn about Sales Performance Management, Incentive Compensation, and Sales Planning
✓Ability to work in a fast-paced, metrics-driven, and collaborative environment
✓Comfort adapting strategies quickly based on data and feedback
✓Summary Bullets
✓Generate net-new pipeline through outbound prospecting into large enterprise organizations
✓Engage C-level executives and senior decision-makers on Sales Performance Management challenges
✓Identify and prioritize high-value target accounts using data and AI-driven tools
✓Conduct discovery and qualification conversations to identify pain points and stakeholders
✓Qualify opportunities using frameworks such as MEDDICC
✓Collaborate with Account Executives and Marketing to refine targeting strategies
✓Maintain accurate records in Salesforce and engagement platforms
✓Analyze performance metrics and iterate on outbound tactics
✓Requirement Bullets
✓1–2 years of experience in BDR/SDR or SaaS sales role
✓Proficient with Salesforce and video conferencing tools
✓Demonstrated success in meeting or exceeding outbound activity and meeting-booking KPIs
✓Confidence and resilience when cold calling and engaging senior-level stakeholders
✓Strong written and verbal communication skills
✓Experience using sales tools such as Salesforce, Salesloft, LinkedIn Sales Navigator
✓Proactive, self-starting mindset with a strong desire to learn
✓Ability to work in a fast-paced, metrics-driven environment
✓Benefit Bullets
✓[]