Digital Marketing Manager (Growth & Distribution) at Vcluster

As vCluster’s Digital Marketing Manager, you aren't just managing social media accounts; you are the architect of our digital distribution engine. In this role, you will be the primary driver of our "media engine," turning complex technical narratives into a high-velocity growth machine. You have the unique opportunity to design how the cloud-native community discovers vCluster, ensuring our message reaches the world’s largest neoclouds and AI factories. As the Digital Marketing Manager, your role will include: - System Ownership: Design and operate the "content-to-pipeline" system that turns product updates, customer stories, and executive insights into a consistent, high-performing engine across LinkedIn, X, and Reddit. - Strategic Distribution: Move beyond simple posting to master content distribution—ensuring our most important technical narratives are seen by the right stakeholders at the right time. - Paid Experimentation: Manage and optimize LinkedIn paid campaigns with a ruthless focus on experimentation, precision targeting, and measurable pipeline impact. - Executive & Employee Advocacy: Act as the strategic partner to our leadership team, translating their deep technical expertise into high-impact thought leadership and building a scalable advocacy program for the broader team. - Multimedia Direction: Direct our video content strategy, working with external partners to transform live sessions and product demos into reusable, high-engagement assets. - Data-Driven Attribution: Build a structured reporting framework that provides clear visibility into how social activity and paid spend drive traffic, engagement, and revenue. This role could be a fit for you if you bring: - Experience: 4–8+ years in digital, performance, or content marketing, with a proven track record of scaling engagement for technical B2B SaaS or infrastructure products. - Technical Fluency: You are "infrastructure-literate." You can translate complex infrastructure concepts into compelling narratives that resonate with DevOps and platform engineers. - Platform Mastery: You have an opinionated view on how to win on LinkedIn and other targeted channels. You understand the nuances of community sentiment on Reddit and Hacker News. - Analytical Rigor: You measure success by quantifiable achievements—not just likes and shares. You use data to prove ROI and aren't afraid to pivot when an experiment fails. - AI-Native Workflow: You naturally integrate AI tools to automate routine distribution tasks, brainstorm creative copy at scale, and keep our lean team punching above its weight class. - Creative Direction: You have an eye for quality and the ability to lead agencies or freelancers to produce top-tier visual and video assets. Bonus points for: - Infrastructure Roots: Background in developer tools, Kubernetes, or AI Infrastructure. - Growth Mindset: Experience navigating the transition from early-stage adoption to a predictable, market-leading growth engine. - Personal Presence: A strong personal LinkedIn or social presence that demonstrates your ability to build an audience and spark conversation. ABOUT VCLUSTER LABS We are a venture-backed tech startup and the company pioneering Kubernetes virtualization for the AI era. We raised +$30M from top-tier VCs such as Khosla Ventures (first investor in OpenAI, GitLab, Stripe, Doordash) and are in a hyper-growth phase looking for motivated people to complement our team. Our headquarters are in San Francisco (Salesforce Tower), but our team is distributed around the globe and we have a remote-first work culture. We are the leading platform for operating GPU infrastructure, enabling AI Cloud providers to deliver a hyperscaler-like experience to their customers and AI factories that need to build that same experience for their internal teams. Our platform delivers the full operational stack operators need to run their GPU data centers — managed Kubernetes, fast isolated tenant provisioning, and automated node provisioning and lifecycle management — enabling them to accelerate time to value, reduce operational burden, and maximize the ROI of every GPU. We're the company behind vCluster, an open-source technology for virtualizing Kubernetes (10k+ GitHub stars, 40M+ virtual clusters created since 2021). Open source is part of our DNA. At KubeCon North America 2025, we launched our Infrastructure Tenancy Platform for AI — a Kubernetes-native framework purpose-built for running AI, ML, and GPU-intensive workloads anywhere, with an NVIDIA-validated reference architecture for DGX systems. Benefits We offer the following benefits: - Competitive Salary: We offer a competitive compensation package, including equity. - Platinum-Level Insurance: Health, dental, vision, and life Insurance, including plans for you and eligible dependents (benefits vary depending on country). - Flexible Working Schedule:  You have a doctor’s appointment or need to head to the supermarket to get groceries at 2pm? We won’t have an issue with that. To us, results matter more than clocking in and out at the same time every day. - Workplace Flexibility:  We’re very flexible about where you work. We know things can change in life and we’re happy to adjust the work environment for you along the way. CULTURE & VALUES At vCluster Labs, we value and stand for: 1. Make it Happen: We have a relentless bias for action and the grit to push through obstacles. We do whatever it takes to figure it out, put in the work, and ruthlessly prioritize the actions that drive measurable impact for the business. 2. Own the Outcome: We understand that our responsibility doesn't end when a task is checked off; it ends when the value is delivered. We connect our daily individual actions to the broader success of the company and our customers. 3. Create Wow: We measure success by the experience we generate, both inside and outside the company. For our customers, this means impressive speed and intuitive experiences. For our team, this means going the extra mile to support one another and to continuously drive each other to new heights. 4. Open Source, Open Mind: We are actively contributing to and maintaining open-source projects. Internally, we foster meritocracy — the strongest ideas win, no matter who or where they come from. 5. Build Tomorrow’s Standards, Intentionally: We don't just ship software; we define the state-of-the-art of tomorrow. We are fearless in tearing down old approaches to build something better, but we are disciplined in how we do it because we know our users rely on our technology to run mission-critical infrastructure platforms.