Demand Generation Manager at Verkada

Who We Are Verkada is transforming how organizations protect their people and places with an integrated, AI-powered platform. A leader in cloud physical security, Verkada helps organizations strengthen safety and efficiency through one connected software platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management. Over 30,000 organizations worldwide, including more than 100+ companies in the Fortune 500, trust Verkada as their physical security layer for easier management, intelligent control, and scalable deployments. Founded in 2016, Verkada has expanded rapidly with 15 offices and 2,200+ full-time employees. Overview We’re seeking candidates who bring a combination of strong analytical skills, creativity, and experience in building scalable systems for outbound marketing and digital campaigns. Ideal backgrounds include: Growth Marketing, Digital Marketing, Demand Generation: Experience in content creation and ideating campaigns that drive pipeline growth, with a focus on innovative and scalable marketing strategies. You could also be the first marketers at small startups or at an equivalent technical role like biz ops/strategy with experience building from 0 to 1. About the Role At Verkada, we're known to push traditional boundaries, and our B2B growth efforts are no exception. We’re reinventing Growth here. As a Growth Manager, you’ll be part of a high-performing team with backgrounds spanning investment banking, consulting, marketing, and high-growth startups. What unites us? A shared drive to make a meaningful impact and solve tough problems. In this role, you’ll lead pipeline generation and acquisition strategy for Verkada’s core product suite. You will work closely with sales leadership to shape and scale our go-to-market strategy. This is a highly visible, high-autonomy role that offers the opportunity to directly influence Verkada’s growth in one of our most strategic verticals. We are committed to a thriving in-office culture. This role requires that you be on-site at our London office near Old St 5 days a week. What You’ll Do • Pipeline Generation & Strategy: Develop and execute strategies that drive pipeline growth through digital campaigns and scaled outbound outreach. You’ll be asked execute on new out-of-the-box experiments to deliver, target, and run strategies that drive direct revenue impact • Scalable Infrastructure: Design and manage a scalable, repeatable framework for automated campaigns. Ensure seamless execution across multiple marketing channels to maximize impact and performance. • Audience & Data Strategy: Own the data strategy for audience segmentation, intent signal identification, and the optimization of demand capture programs. Leverage data to create highly targeted marketing efforts that drive engagement and conversions. • Campaign Execution & Optimization: Manage the full lifecycle of marketing campaigns—from planning to execution to performance analysis. Continuously monitor and optimize campaigns, running experiments to improve outcomes and reporting key metrics. • Cross-Department Collaboration: Work closely with internal teams across data science, marketing development representatives (MDRs), marketing operations, product marketing, and sales to ensure campaign success. Drive alignment on priorities and share insights to refine strategies. • Performance Monitoring & Insights: Track and analyze key campaign metrics. Regularly communicate insights and learnings across departments to ensure alignment and drive continuous improvement. What You Bring • 4-8 years of experience in B2B marketing, biz ops, strategic consulting, a startup or equivalent, highly preferred • 2+ years of marketing experience or equivalent including B2C marketing • Demonstrated ability to collaborate cross-functionally with sales, marketing operations and product teams. • Proficiency in data analysis, knowledge of SQL and Excel preferred. • Experience managing large-scale marketing campaigns and optimizing performance. • Digital marketing experience with LinkedIn, Facebook, and Google UK Employee Benefits Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to: • Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 100% for family premiums • Private medical and dental coverage • Paid parental leave policy & fertility benefits • Retirement saving options • Time off to relax and recharge through our paid holidays, firmwide extended holidays, generous time off, and personal sick time • Wellness/fitness benefits • Professional development stipend • Healthy lunches provided daily • Commuter benefits Additional Information • We do sponsor and take over sponsorship of employment visas for this role. If we make you an offer, we will make every reasonable effort to get you a visa. Verkada Is An Equal Opportunity Employer As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law. Your application will be handled in accordance with our Candidate Privacy Policy.