Digital Growth Manager, Generalist at Verkada

Who We Are Verkada is transforming how organizations protect their people and places with an integrated, AI-powered platform. A leader in cloud physical security, Verkada helps organizations strengthen safety and efficiency through one connected software platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management. Over 30,000 organizations worldwide, including more than 100+ companies in the Fortune 500, trust Verkada as their physical security layer for easier management, intelligent control, and scalable deployments. Founded in 2016, Verkada has expanded rapidly with 15 offices and 2,200+ full-time employees. About the Role At Verkada, we push traditional boundaries, and our B2B growth efforts are no exception. We’re looking for a Digital GTM Manager to join our high-performing marketing team—a group with educational backgrounds from Stanford, Princeton, and MIT, and professional experience spanning investment banking, consulting, and engineering. Reporting directly to the Director of Digital Marketing, you will work alongside seasoned experts to build and scale our digital growth engine. This is a role for a smart, curious generalist who thinks like a strategist and executes like a founder. You'll sit at the intersection of product marketing, creative, and digital — interviewing stakeholders, synthesizing insights, building campaign theses, and personally running the plays to bring them to life. You will be expected to think from first principles (revenue, business impact, and product-market fit), bring a technical mindset to how our channels and campaigns are built, and spearhead pipeline-generating initiatives across our most important segments and verticals. Please note that this role is on-site at HQ in San Mateo, CA. What You'll Do: • Campaign Strategy & Execution: Own digital campaigns end-to-end — from identifying the opportunity and writing the brief to running the channels and reporting on outcomes. You don't hand off the strategy work; you do it AND ship it. • Cross-Functional Insight Gathering: Interview sales leaders, PMMs, and product managers to understand buying dynamics, persona pain points, and messaging opportunities. Translate what you learn into campaigns that resonate with specific personas and verticals. • Full-Funnel Ownership: Build and run programs across the funnel — top-of-funnel brand campaigns, mid-funnel nurture, and bottom-of-funnel conversion plays. You care about what happens after the click, not just before it. • Channel Execution: Hands-on management of paid Search, LinkedIn, Meta, and other channels. You'll partner with our digital specialists to test, learn, and scale what's working. • Strategic "Drop-In" Execution: Act as a rapid-response growth operator. When a sales segment or product line is missing pipeline, you'll embed with the team, research the landscape, and build a digital solution to bridge the gap. • Creative Collaboration: Partner with our creative team to brief new assets and provide thoughtful, audience-grounded feedback on messaging hooks and visual execution. Qualifications: • High-Potential Background: 4-year undergraduate degree from a top university • Foundational Experience: 3–5 years of total work experience, with at least one role that included real ownership over a campaign, program, or initiative — not just execution support • Tier 1 Backgrounds: Strong preference for PMM experience at a B2B SaaS company, early-stage startup GTM ownership, or a Product Manager transitioning into growth • Strategic Operator Toolkit: You can interview a sales rep, distill the insight, write the brief, run the campaign, and report on the outcome — and you'd rather do all five than specialize in just one • Technical Mindset: You think in systems and aren't afraid to dive into the mechanics of how a campaign is built. Familiarity with at least one paid channel (SEM, LinkedIn, Meta) is a plus, but more important is your willingness to learn the technical "plumbing" of our stack • Quantitative Fluency: You have a "math-first" brain. You're comfortable with data analysis, building simple models in Excel, and reading performance dashboards without prompting. Ready to prove these skills in a technical assessment • Elite Communication: Strong written communicator — you can write a campaign brief, a landing page headline, and an internal update with equal clarity. Excellent interpersonal skills with the ability to manage relationships across Product Marketing, Creative, Sales, and Marketing Ops • Organizational Mastery: Ability to manage multiple workstreams simultaneously with attention to detail. You're the type of person who stays vigilant for signs of mistakes or misfires and quickly acts on it • Coachability & Drive: Self-starter who thrives in a fast-paced environment and is eager to learn from high-level mentors. Has a point of view and isn't afraid to share it US Employee Benefits Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to: • Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans • Nationwide medical, vision and dental coverage • Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options • Expanded mental health support • Paid parental leave policy & fertility benefits • Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time • Professional development stipend • Fertility Stipend • Wellness/fitness benefits • Healthy lunches provided daily • Commuter benefits Additional Information • You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time. Annual Pay Range At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs) Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable). Estimated Annual Pay Range$135,000—$175,000 USD Verkada Is An Equal Opportunity Employer As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law. Your application will be handled in accordance with our Candidate Privacy Policy.