Product Marketing Manager / Sr. Product Marketing Manager at Verkada

Who We Are Verkada is transforming how organizations protect their people and places with an integrated, AI-powered platform. A leader in cloud physical security, Verkada helps organizations strengthen safety and efficiency through one connected software platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management. Over 30,000 organizations worldwide, including more than 100+ companies in the Fortune 500, trust Verkada as their physical security layer for easier management, intelligent control, and scalable deployments. Founded in 2016, Verkada has expanded rapidly with 15 offices and 2,200+ full-time employees. About the Role Verkada is looking for a Product Marketing Manager to manage one or more of our core product lines. As a Product Marketing Manager, you will be responsible for overseeing new launches and ensuring their success in the market. In addition to leading launches, you will be integral in creating the collateral needed to enable our Sales, Demand Generation, and Channel Marketing teams to win. This role is highly cross-functional and will bring together stakeholders across the Product, Engineering, Sales, and Marketing organizations to drive business results. We are committed to a thriving in-office culture. This position will be based in-person at our HQ in San Mateo, CA. What You'll Do • Bring new products to market by taking the lead on launches - planning and creating/managing deliverables in order to maximize impact. • Develop competitively differentiated messaging and positioning for a product based on user research, market insights, and product knowledge. • Partner with Product Management counterparts to set a go-to-market plan, including target markets, bill of materials, and an activation strategy. • Work closely with Creative, Demand Generation and Channel Marketing teams to increase market presence and drive pipeline through key outbound assets (videos, webinars, thought leadership, email nurture, etc). • Partner with the Sales team to understand how your products and messaging are resonating with customers and develop sales collateral to improve win rates. • Become a product subject matter expert, evangelist and cross-functional leader who unites Marketing, Sales, and Product teams to drive business results. What You Bring • 2-5+ years of product marketing or related experience in B2B SaaS or IoT • Ideal candidates have experience developing positioning and messaging across a portfolio of products • MBA preferred or graduating from an accredited MBA program in 2026 • Self-directed and able to operate independently in a fast-paced environment • Exceptional writing skills with meticulous attention to detail and ability to write content for a variety of audiences • Experience working cross-functionally with teams including Demand Generation, Sales, Creative, Enablement, and Product • Willingness to travel domestically for events and conferences • Bachelor’s degree required • We’re considering candidates at multiple levels, from Product Marketing Manager to Senior Product Marketing Manager, and will align the role title and scope based on experience Employee Benefits Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to: • Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans • Nationwide medical, vision and dental coverage • Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options • Expanded mental health support • Paid parental leave policy & fertility benefits • Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time • Professional development stipend • Wellness/fitness benefits • Healthy lunches provided daily • Commuter benefits Additional Information • You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time. Annual Pay Range At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs) Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable). Estimated Annual Pay Range$135,000—$180,000 USD Verkada Is An Equal Opportunity Employer As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law. Your application will be handled in accordance with our Candidate Privacy Policy.