Sr. Tradeshow and Event Marketing Manager at Verkada

Who We Are Verkada is transforming how organizations protect their people and places with an integrated, AI-powered platform. A leader in cloud physical security, Verkada helps organizations strengthen safety and efficiency through one connected software platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management. Over 30,000 organizations worldwide, including more than 100+ companies in the Fortune 500, trust Verkada as their physical security layer for easier management, intelligent control, and scalable deployments. Founded in 2016, Verkada has expanded rapidly with 15 offices and 2,200+ full-time employees. About the Role We’re looking for a strategic, highly organized Tradeshow and Event Marketing Manager to manage a portfolio of tradeshows and key experiential marketing activations. In this role, you will own a portfolio of high-impact third-party events—ranging from major industry tradeshows to regional conferences and sponsorship activations—and ensure Verkada shows up with a consistent, compelling, and results-driven presence. As a core member of the Marketing organization, you’ll partner closely with field marketing, sales, product marketing, demand generation, and channel teams to create integrated event experiences that elevate our brand, drive pipeline, and support go-to-market goals. This is an individual contributor role reporting directly to our Director of Events, with significant cross-functional visibility and influence. Our preference is for this role to be based out of our San Mateo, CA headquarters. We are also open to candidates located in any of our U.S. offices, including Phoenix, Salt Lake City, Austin, New York, Tampa, or Philadelphia. What You'll Do Tradeshow Strategy & Planning • Manage a portfolio of priority tradeshows, ensuring each event supports demand generation goals, regional priorities, and industry needs. • Identify, evaluate, and recommend events based on standardized criteria, expected ROI, audience relevance, and competitive presence. • Partner with Field Marketing, Sales, and Product teams to define goals, messaging, staffing needs, demos, and speaking opportunities. Event Execution & Logistics • Lead end-to-end execution of all assigned tradeshows, including booth design and production, show services, AV, shipping, fabrication, warehousing, and on-site operations. • Own vendor and agency relationships, negotiate contracts, manage estimates/POs, and ensure all deliverables meet brand and quality standards. • Plan and execute on-site experiences such as meetings, executive engagements, customer activities, and ancillary events. • Manage staff scheduling, briefing, on-site training, and run-of-show documentation to ensure operational excellence. Pre-, During-, and Post-Show Programs • Partner with the Demand Gen team on pre-event goals, digital campaigns, and registration strategy. • Oversee on-site lead capture, attendee flows, giveaway strategy, booth activations, and brand presence. • Ensure timely post-event follow-up, including lead upload, reporting, and performance analysis. Measurement & Reporting • Own event performance tracking, budget management, and reporting—including spend reconciliation, lead quality, and ROI. • Recommend improvements, new opportunities, and ongoing portfolio optimization based on data and insights. What You Bring • 7+ years of experience managing complex trade shows or large-scale B2B events, preferably in technology or SaaS. • Proven success managing multiple concurrent events and competing deadlines. • Strong project management skills with experience owning budgets, timelines, and cross-functional coordination. • Demonstrated ability to negotiate with and manage external vendors, agencies, show services, and venues. • Experience with booth design, fabrication, shipping logistics, show services, lead capture tools, and event technology platforms. • Analytical mindset with the ability to use data to inform event selection, forecasting, and ROI evaluation. • Comfortable traveling up to 40% (incl. occasional weekends/extended stays). • Bachelor’s degree or equivalent experience. Employee Benefits Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to: • Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans • Nationwide medical, vision and dental coverage • Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options • Expanded mental health support • Paid parental leave policy & fertility benefits • Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time • Professional development stipend • Fertility Stipend • Wellness/fitness benefits • Healthy lunches provided daily • Commuter benefits Additional Information • You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time. Annual Pay Range At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs) Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable). Estimated Annual Pay Range$160,000—$200,000 USD Verkada Is An Equal Opportunity Employer As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law. Your application will be handled in accordance with our Candidate Privacy Policy.