Marketing Manager, Content & Growth at Vibe

ABOUT VIBE At Vibe.co [Upgrade to PRO to see link] we're reimagining how brands reach audiences in the age of streaming. We believe streaming TV is no longer just a brand awareness play — it's the next great performance marketing channel. We're building the infrastructure to unlock this $100B opportunity. Vibe.co [Upgrade to PRO to see link] provides an Audience First Streaming TV Advertising solution for marketers to unlock TV as a growth channel. Our all-in-one solution combines hyper-targeted audience segmentation, AI-powered insights and recommendations, real-time campaign optimization, and incrementality measurement, giving brands of all sizes the precision and transparency they've come to expect from social and search, but on TV. Trusted by over 10,000 brands, Vibe.co [Upgrade to PRO to see link] reaches more than 120 million households across 500+ apps and channels, delivering an average 250% return on ad spend and 20% sales lift. The company hit a $100 million revenue run rate in under two years, ranking among the ten fastest software companies to reach that milestone. Vibe.co [Upgrade to PRO to see link] investors include Hedosophia (an early backer of Spotify, Uber, and Airbnb), Elaia, Singular, QuantumLight (Revolut CEO Nik Storonsky's fund), and Illusian (Supercell CEO Ilkka Paananen's fund), as well as angel investors including Carolyn Everson, board member of The Walt Disney Company and Coca-Cola. Nirav Tolia, CEO of Nextdoor, sits on the company's board of directors. Founded in 2022, Vibe.co [Upgrade to PRO to see link] is widely recognized as the category-defining platform in streaming TV advertising, bringing the power of Meta and Google-style performance marketing to the fastest-growing segment in media. ABOUT THE ROLE You'll join the Product & Brand Marketing team as a creative full-stack marketer — the kind of person who can pitch a creator campaign in the morning, write a thought leadership piece at lunch, and brief an event activation by end of day. You're the engine behind Vibe's brand narrative across channels that require editorial taste, creative judgment, and strategic thinking. You'll own Creator/Influencer, Content & Thought Leadership, and eventually help scale channels like Reddit, YouTube and TikTok. These are channels where data informs decisions but creative quality drives outcomes. You bring your own creative flavor and an AI-first operating style that lets you move across 3 channels with the output of an entire marketing department. WHAT YOU'LL DO BUILD THE CREATOR PROGRAM - Identify, recruit, and manage creators and industry influencers who can speak credibly to performance marketers - Produce creator-led content for YouTube, LinkedIn, and podcasts — use cases first, not generic product plugs - Design campaigns that showcase real Vibe applications: ABM on TV, retargeting, incrementality measurement OWN CONTENT & THOUGHT LEADERSHIP - Ship one high-value content piece per week — fully repurposed across email, paid ads, and social - Produce playbooks, industry reports, how-to guides, expert interviews, and webinars that build on the CTV Playbook's success - Ghostwrite and co-produce thought leadership for senior leadership across LinkedIn, blog, and industry publications - Use AI to accelerate drafts, research, and repurposing — bring the editorial judgment that makes the final product feel authoritative GROW COMMUNITY PRESENCE - Partner with newsletters, podcasts, and communities in the CTV/streaming and adtech space — infiltrate the channels your audience already trusts - Drive authority through reliable community sponsorships and partnerships, not just high-visibility one-off campaigns - Bring genuine curiosity about the adtech and CTV market — understand our customers, their personas, and what makes the space tick, and let that intelligence shape everything you create LAUNCH & RUN LIFECYCLE EMAIL - Audit existing lifecycle audiences and map initial segments within the first 90 days — get hands-on in CustomerIO and our CDP to understand what we're working with - Build and launch onboarding, re-engagement, and nurture flows from scratch - Tie every flow to a measurable outcome — pipeline influence, activation, retention OWN THE METRICS - Track content authority, social reach, downloads, and pipeline contribution — not just output - Spot opportunities for growth on new channels WHAT YOU NEED - 4–5+ years in B2B content marketing, brand marketing, creator/influencer marketing, or lifecycle/email marketing - Proven ownership of at least 2 marketing channels simultaneously — not one narrow slice of a large team - Exceptional writing — a CEO LinkedIn post, a 20-page playbook, and a creator brief can all ship in the same day and each feels distinct - AI automation for content — you use Claude, Manus, or similar tools daily and have built automations that systematize content production at scale, not just assist with individual tasks - Experience managing external partners (creators, agencies, freelancers) and getting great work out of them - KPI ownership — you're not just shipping content, you're tracking what it does and adjusting - Email marketing and lifecycle chops — CustomerIO (or equivalent CRM/CDP), segmentation, and connecting email strategy to the broader content playbook - Community growth experience — building partnerships with newsletters, podcasts, and communities in your category NICE TO HAVES - Experience in connected TV (CTV), streaming, or B2B SaaS - Existing relationships with marketing influencers or industry creators - Experience producing podcasts or YouTube content - Background at a company known for strong brand and content marketing - Product marketing instincts — positioning, messaging, competitive awareness, and genuine curiosity about the adtech/CTV market OUR VALUES At Vibe, we run on three values: Impact, Ambition, and Urgency. We tie every goal to a real business outcome, think 10x rather than settling for good enough, and move daily rather than waiting for perfect conditions. You'll thrive here if you own outcomes without needing direction, default to action, and hold yourself to results, not effort. This is a high-performance environment with high-performance rewards: you'll work alongside people who push you, with real ownership over hard problems in a market that's moving fast. If that sounds like the best version of your career, we want to meet you. WHAT WE OFFER For candidates in New York, NY, the pay range for this role is $120,000–$180,000, commensurate with experience. At Vibe, we want you to build something, own something, and grow fast. Here's how we back that up: - Variable pay — based on objectives you hit. No arbitrary targets. - Hybrid flexibility — We're in NYC's Flatiron District and our team is in 3x a week! - Full health coverage — Comprehensive medical, dental, and vision insurance. - 401(k) with matching — We invest in your future, not just your output. - Unlimited PTO — Take the time you need. We measure results, not hours. - Parental leave — Paid leave for all parents. - Annual offsite — The whole team, once a year, somewhere worth the trip. OUR INTERVIEW PROCESS We respect your time. Here's exactly what to expect — no surprises, no ghosting. 1. Recruiter screen — 30 min. We'll share context; you'll share yours. 2. Manager interview — Meet the person you'd work with directly. 3. Take-home assignment + live debrief — A real problem, not a trick. We'll work through it together. 4. Calibration interview — A senior leader joins to ensure we're holding a consistent, high bar. 5. Offer — Fast. We don't let good decisions sit. EQUAL OPPORTUNITY Vibe is an equal opportunity employer. We evaluate all applicants without regard to race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law. We believe the best ideas come from teams with different backgrounds, perspectives, and experiences. If you need a reasonable accommodation during the application or interview process, please let us know. REFERRAL INSTRUCTIONS Being referred? Ask your contact to submit your application directly on your behalf.