Customer Journey Marketing Product Manager at Visa

Visa’s Customer Journey Business Product team is a cross‑functional organization responsible for driving product strategy and execution across the end‑to‑end customer journey from demand generation through sales, servicing, and growth.  Our team operates as a true enterprise product organization, partnering closely with Business, Sales, Marketing, Customer Support, and Technology to design and scale capabilities that work consistently across Visa. Product Managers on this team own outcomes across the full lifecycle, not just individual tools, and play a critical role in shaping how work scales across regions, value streams, and sales and marketing motions. We are seeking a Product Manager to lead our Customer Journey Lead Management strategy, owning the end‑to‑end CRM capabilities that connect marketing demand generation to digital and sales execution at scale. This role is accountable for building a scalable, enterprise lead management model optimizing lead capture, qualification, scoring, routing, and conversion while ensuring tight orchestration across teams and channels. Key Responsibilities: • Own the CRM and lead management vision to enable seamless marketing‑to‑sales alignment and end‑to‑end lead lifecycle optimization. • Design and execute AI‑powered demand generation strategies that integrate predictive scoring, automated nurturing, and pipeline acceleration. • Develop and manage campaign orchestration frameworks, ensuring consistency across channels (email, paid media, events, digital) and alignment with targeted ICPs and buyer journeys. • Lead cross‑functional collaboration between marketing, sales, and revenue operations to ensure handoff, follow‑up, and conversion processes are optimized for speed and quality. • Leverage CRM and marketing automation tools (e.g., Salesforce, HubSpot, Dynamics 365, Eloqua, Marketo) to configure workflows, optimize performance, and maintain data integrity. • Implement AI‑driven analytics and insights dashboards to measure campaign effectiveness, conversion metrics, lead velocity, and ROI across the full funnel. • Implement and support lead scoring, routing, and qualification logic, working closely with sales leaders to refine MQL, SQL, and opportunity definitions. • Ensure seamless integration of CRM data and marketing automation for unified pipeline visibility and forecasting. • Drive feature prioritization based on market needs, ROI analysis, and customer feedback. • Develop and execute go-to-market strategies for CRM platform features and updates.This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.