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SeniorFull-timeGit
Salary Range
$17,680 - $23,920 /year
This salary is estimated based on similar roles. The actual salary may vary.
Responsibilities:
• Lead end‑to‑end media strategy and execution across platforms including Meta, Google, TikTok, YouTube, and Programmatic.
• Oversee in‑flight optimization of campaigns using real‑time performance data to maximize efficiency and impact.
• Ensure best‑in‑class media activation across brand, consideration, and performance objectives.
Performance Measurement
• Own measurement frameworks across digital campaigns, ensuring accurate tracking of KPIs across the full funnel.
• Evaluate campaign effectiveness, identify trends, and provide clear, data‑driven recommendations to senior stakeholders.
• Track and connect upper‑funnel media impact to downstream PV and performance campaigns.
Data Analytics, Reporting & Dashboarding
• Lead the development and governance of automated reporting trackers and dashboards using Excel, Power BI, Looker Studio, and Google Data Studio.
• Ensure real‑time visibility of media performance across platforms, markets, and regions.
• Translate complex datasets into clear insights and executive‑ready narratives.
Testing, Experimentation & Optimization
• Define and lead testing and experimentation roadmaps, including A/B testing, creative testing, audience testing, and platform pilots.
• Oversee sandbox measurement, lift studies, and incrementality testing to drive continuous learning.
• Scale successful learnings across markets and regions.
Agency & Stakeholder Management
• Act as the primary point of contact for media agencies, ensuring strong governance, performance accountability, and delivery excellence.
• Partner closely with internal teams and all four CEMEA subregions to align on media priorities, execution, and best practices.
• Present performance updates, insights, and recommendations to leadership with clarity and confidence.
This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager. 
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About Visa
Visa is a global technology company that operates at the forefront of the payments industry, facilitating electronic funds transfers across the world. Founded in 1958 as BankAmericard and evolving into Visa Inc. in 2007, the company has established itself as a cornerstone of modern financial infrastructure. Headquartered in the United States, Visa provides the technological backbone that enables billions of transactions annually, connecting consumers, businesses, banks, and governments in over 200 countries and territories. Its network, VisaNet, is renowned for its security, reliability, and scalability, processing transactions with speed and precision. Visa offers a comprehensive suite of payment solutions, including credit, debit, prepaid, and commercial products, all designed to enhance the way people and businesses transact. Key features of Visa’s services include advanced security protocols such as tokenization and biometric authentication, global acceptance at millions of merchant locations, and innovative digital payment options like contactless and mobile wallet integrations. The company primarily targets consumers seeking convenient and secure payment methods, merchants aiming to streamline operations and reduce fraud, and financial institutions looking to offer competitive payment products. Visa’s solutions are particularly valuable in the retail, hospitality, and e-commerce sectors, where seamless and secure transactions are critical. Visa holds a dominant position in the global payments industry, processing trillions of dollars in transactions each year and setting industry standards for innovation and security. The company’s notable achievements include pioneering the introduction of credit cards, driving the adoption of contactless payments, and leading initiatives to combat fraud and promote financial inclusion. Visa’s unique value proposition lies in its ability to combine a vast, interconnected network with cutting-edge technology, enabling faster, safer, and more inclusive financial transactions worldwide. Its commitment to sustainability and digital transformation further solidifies its role as a leader in shaping the future of payments.
