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SeniorFull-timeGit
Salary Range
$26,520 - $35,880 /year
This salary is estimated based on similar roles. The actual salary may vary.
Key Responsibilities
• Evaluate pre-campaign plans by analyzing historical performance, benchmarks, and measurement considerations.
• Partner with Insights & Analytics in development of business cases by structuring relevant data and articulating the strategic rationale on expected campaign performance outcomes.
• Translate post-campaign analyses from Insights & Analytics into clear, actionable insights and recommendations for marketing and business stakeholders
• Set up, maintain and track OKR’s KPI’s for marketing initiatives, including reach, engagement, conversion, and ROI.
• Engage media agencies to track and analyze campaign effectiveness across digital, paid media, social, CRM, and offline channels
• Support the marketing learning agenda - ensuring test-and-learn analysis informs future direction for continuous campaign optimization and marketing effectiveness
• Partner with the Insights & Analytics team to apply appropriate measurement frameworks, methodologies, and best practices.
• Prepare regular performance reports, dashboards, and decision-ready summaries for the Marketing team/leadership reviews
• Build and maintain reporting tools and dashboards using platforms such as Power BI or Tableau.
• Present findings in a concise and practical way to support decision-making across marketing initiatives.
• Promote disciplined and consistent use of measurement standards and reporting frameworks with relevant teams.This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
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About Visa
Visa is a global technology company that operates at the forefront of the payments industry, facilitating electronic funds transfers across the world. Founded in 1958 as BankAmericard and evolving into Visa Inc. in 2007, the company has established itself as a cornerstone of modern financial infrastructure. Headquartered in the United States, Visa provides the technological backbone that enables billions of transactions annually, connecting consumers, businesses, banks, and governments in over 200 countries and territories. Its network, VisaNet, is renowned for its security, reliability, and scalability, processing transactions with speed and precision. Visa offers a comprehensive suite of payment solutions, including credit, debit, prepaid, and commercial products, all designed to enhance the way people and businesses transact. Key features of Visa’s services include advanced security protocols such as tokenization and biometric authentication, global acceptance at millions of merchant locations, and innovative digital payment options like contactless and mobile wallet integrations. The company primarily targets consumers seeking convenient and secure payment methods, merchants aiming to streamline operations and reduce fraud, and financial institutions looking to offer competitive payment products. Visa’s solutions are particularly valuable in the retail, hospitality, and e-commerce sectors, where seamless and secure transactions are critical. Visa holds a dominant position in the global payments industry, processing trillions of dollars in transactions each year and setting industry standards for innovation and security. The company’s notable achievements include pioneering the introduction of credit cards, driving the adoption of contactless payments, and leading initiatives to combat fraud and promote financial inclusion. Visa’s unique value proposition lies in its ability to combine a vast, interconnected network with cutting-edge technology, enabling faster, safer, and more inclusive financial transactions worldwide. Its commitment to sustainability and digital transformation further solidifies its role as a leader in shaping the future of payments.
