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ManagerFull-time
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
The Product Marketing Manager for World of Tanks will serve as the key interface between the product team and the global marketing function, ensuring that product goals, player insights, and strategic directions are effectively translated into marketing actions.
Key Responsibilities
- →Act as the primary liaison between the Product team and company's Marketing centre of expertise, ensuring smooth coordination and shared understanding of product goals, messaging priorities, and upcoming milestones.
- →Translate product objectives into clear marketing goals and deliverables, managing communication flow and ensuring alignment on strategy, timelines, and results.
- →Partner with Marketing team to co-develop data-driven marketing and acquisition strategies that best support the product vision.
- →Own the product marketing roadmap, defining key priorities and ensuring coherent execution across all marketing channels.
- →Oversee and optimize the product marketing budget, aligning investments with key business outcomes such as brand awareness, engagement, and player acquisition.
- →Analyze and present campaign and performance KPIs, turning insights into actionable recommendations for both product and marketing teams.
- →Build a strong partnership with internal departments and functions e.g. community, legal, art, performance, advertisement and influencer outreach teams.
- →Act as the brand steward for World of Tanks, ensuring all campaigns and communications reflect the product positioning and long-term brand goals.
Requirements
- ✓Proven experience in product marketing or strategic marketing within the video game industry.
- ✓Demonstrated ability to bridge product and marketing functions, navigating cross-functional priorities effectively.
- ✓Strong analytical and communication skills with the ability to turn data and insights into strategic action.
- ✓Experience in planning and executing acquisition and branding campaigns.
- ✓Passion for PC and online games.
- ✓Upper-Intermediate or higher level of English.
- ✓Team-oriented mindset and a collaborative, solutions-focused approach.
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