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SeniorFull-time
Salary Range
$88,400 - $119,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a hands-on Paid Media Manager who enjoys diving deep into data and building cross-channel strategies, with a proven track record in lead generation. This role will own and optimize lead generation campaigns across multiple paid channels, focusing on driving measurable ROI.
Key Responsibilities
- →Collaborate with practice leads to develop messaging and creative assets, ensuring campaigns align with business goals.
- →Own strategy and execution to develop, launch, and optimize lead generation campaigns across Google Ads, Microsoft Ads, and LinkedIn Ads.
- →Drive results and scale conversion-focused campaigns to meet our growth goals.
- →Conduct keyword research and competitive analysis to inform campaign strategies.
- →Develop and refine audience targeting to improve campaign performance.
- →Monitor performance metrics and manage campaign budgets to continuously optimize cost efficiency and ROI.
- →Leverage Salesforce to track, report, and ensure lead quality and attribution.
- →Implement and manage offline conversion tracking, connecting CRM and sales data to paid media platforms to improve optimization, lead quality, and attribution accuracy
- →Build and test ad creative, landing pages, and campaign assets, collaborating with design and content teams.
- →Apply working knowledge of SEO to ensure campaigns align with organic search strategy and global guidance.
- →Conduct A/B testing, experiment with targeting, and refine messaging to improve conversion rates.
- →Translate performance data into clear insights and identify new growth opportunities and recommendations for leadership.
- →Coordinate timelines and priorities across internal teams to deliver campaigns on schedule.
