Growth Marketing Manager, Lifecycle at Wealthsimple

BUILD SOMETHING PEOPLE LOVE Wealthsimple's mission is to help everyone achieve financial freedom – by making financial services simple, transparent, and low-cost. We're Canada's largest fintech, trusted by over 3 million clients with more than $100 billion in assets. We move fast, we own our work, and we care deeply about the people using our products. If that sounds like you, keep reading. We're proud of what we've built — and we're just getting started. Read our Culture Manual [Upgrade to PRO to see link] and learn more about how we work [Upgrade to PRO to see link] ABOUT THE ROLE We're hiring a Growth Marketing Manager, Lifecycle to own the execution of Wealthsimple's incentives and seasonal promotions lifecycle program and to help shape its strategy. Reporting to the Senior Manager, Growth, you'll be responsible for building and improving our promotions playbook: the campaigns, journeys, and experiments that drive client participation in promotions, incentives, and seasonal moments across our ecosystem — continuously optimizing the client journey to improve activation, engagement, and conversion at every touchpoint. This is a highly cross-functional role that sits at the intersection of marketing, technology, and creative problem solving. You'll work closely with partners across Product, Engineering, Design, Data Science, and CX — and you'll bring a client-first, data-driven perspective to everything you ship. The ideal candidate is both a builder and a strategic contributor: someone who can own execution with high autonomy, bring sharp ideas to planning conversations, and get things done without waiting to be asked. Critically, you think AI-first — you're someone who is genuinely passionate about AI, constantly looks for ways to reduce repetitive work, and brings an efficient mindset to everything you do. You don't just use AI tools; you actively push the boundaries of what's possible with them. WHAT YOU'LL DO - Work in an AI-native way. Actively apply AI tools across the full campaign lifecycle — briefs, copy, segmentation, QA, and reporting. Constantly look for ways to reduce repetitive work and unlock better outcomes. Comfort with agentic AI workflows is a strong asset. - Build and evolve the promotions playbook. Own the execution of Wealthsimple's incentives and seasonal promotions program, improving the campaigns, journeys, and frameworks that drive client participation — and contribute to strategy as a lifecycle subject matter expert. - Drive activation, engagement, and promotion participation. Use behavioural signals, segmentation, and propensity data to build targeted audiences and experiment with triggers, journeys, and personalization that move clients to act at scale. - Think in cohorts and funnels. Go beyond individual sends — map client journeys across product areas and surface insights that sharpen targeting and improve conversion over time. - Run rigorous, incrementality-focused experiments. Maintain a healthy testing pipeline with clear hypotheses and clean control groups, analyze results independently, and advocate for cutting what isn't working to reinvest where it matters. - Shape lifecycle infrastructure. Design scalable, evergreen programs and partner with Product and Engineering to define the automation and personalization capabilities your roadmap needs. - Embed with your cross-functional partners. Collaborate with Design, Product, and Engineering to optimize client journeys and raise lifecycle implications early, before they become problems. SKILLS YOU BRING: - 5+ years of experience in lifecycle marketing, CRM, or marketing automation. Ideally in a consumer fintech, e-commerce, or marketplace setting — with a track record of independently owning initiatives from brief through to measurement - Demonstrated AI fluency. You're genuinely passionate about AI in your personal and professional life, you think AI-first, and you actively look for ways to use it to remove friction, reduce repetitive work, and unlock better outcomes; eagerness to adopt agentic tooling and AI-assisted workflows is a strong plus - A resourceful problem solver. You take ownership of ambiguous challenges, seek out context when you need it, and figure things out independently; you don't wait for others when you're blocked and you don't need constant handholding to move forward - Hands-on proficiency in Braze or a comparable marketing automation platform; deep familiarity with segmentation, dynamic content, Liquid logic, multi-channel orchestration, and experimentation - Demonstrated ability to build and QA campaign code independently — including HTML, CSS, JavaScript, and Liquid templating — with a track record of shipping personalized, dynamic content at a high standard - Solid analytical instincts. You're comfortable interpreting campaign performance data, sizing audiences, mapping funnels, and packaging experiment results into clear, actionable recommendations; working knowledge of SQL is a plus - A strong understanding of user journeys and lifecycle stages. You naturally think about where clients are in their journey and what will move them forward, not just what the next send should be - Proven cross-functional collaboration skills. You earn trust with Product, Engineering, Design, Data, and CX partners by showing up prepared, communicating proactively, and surfacing lifecycle considerations early in planning conversations - Comfortable in a high-velocity environment, balancing multiple concurrent campaigns, promotion launches, and experiments across channels — prioritizing ruthlessly, adapting quickly when timelines or requirements shift, and maintaining execution quality under pressure - Comfortable working in Figma to review, annotate, and collaborate on journey prototypes and campaign designs alongside product and design partners - Broad awareness of growth marketing beyond lifecycle. You understand how lifecycle fits into the bigger picture and can connect your work to wider acquisition, retention, and product-led growth efforts WHY WEALTHSIMPLE? 🌸 Top-tier health benefits and life insurance 📈 Long-term group savings with employer match, through Wealthsimple for Business 🌴 20 vacation days, 4 wellness days, and unlimited sick and mental health days per year ✈️ 90 days away: work outside Canada for up to 90 days per year 👥 Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS 🌎 We are a hybrid team with over 1,500 employees across North America. The people are one of the best parts of working here: you'll collaborate with incredibly talented, curious, and driven teammates who are deeply committed to doing great work. ICYMI Technology & Innovation at Wealthsimple: We move quickly and build thoughtfully. That means we're always looking for better ways to work — whether that's new tools, AI, or rethinking how we approach a problem. We don't expect you to have all the answers, but we do expect curiosity and a willingness to evolve alongside the products we're building. Inclusion Statement: We're building products for a diverse world, and we need a diverse team to do it well. We strongly encourage applications from everyone, regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. Accessibility Statement: We're committed to an accessible hiring experience. If you need any accommodations throughout the interview process, please let us know — we'll work with you to make sure you have what you need. We also welcome any feedback on how we can better accommodate candidates with accessibility needs. AI in Hiring: We may use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our team but don't replace human judgment – all final hiring decisions are made by people. If you have questions about how your data is used, reach out to us.