Senior Lifecycle Marketing Manager at Weave

Weave

Weave - Headquarters (Lehi, UT)·15h ago

SeniorFull-timeAI

Salary Range

$88,400 - $119,600 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a Lifecycle Marketing Manager to join our Marketing team. This individual will manage and execute email marketing strategy across the customer lifecycle, focusing on medical providers.

Key Responsibilities

→Develop and execute end-to-end email marketing campaigns targeting medical and healthcare providers
→Manage and optimize Salesforce Marketing Cloud for segmentation and deployment
→Implement A/B testing roadmap to improve KPIs like open rates and conversion rates
→Create highly targeted segments using data for personalized content delivery
→Analyze and report on campaign performance with actionable insights
→Collaborate with Sales, Product Marketing, Content, and Data teams
→Ensure email deliverability and compliance with regulations

Requirements

✓5+ years of experience in email marketing, marketing automation, and lifecycle marketing
✓Bachelor's degree in Marketing, Business, Communications, or related field
✓Deep expertise with Marketing Automation Platforms
✓Proven ability to use data and analytics for strategic decisions
✓Experience marketing to medical professionals or B2B healthcare
✓Excellent written communication and copywriting skills