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SeniorFull-timeGitAI
Salary Range
$88,400 - $119,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Paid Media Strategist to drive demand and lead generation through paid channels. This role focuses on developing and executing paid media campaigns across search, social, and connected TV platforms.
Key Responsibilities
- →Develop and execute campaigns across paid search, paid social, and connected TV channels focused on lead generation
- →Manage paid media budgets and pivot allocations to maximize performance
- →Identify and test new channels and tactics across paid mediums
- →Write and test ad and paid search copy
- →Partner with creative and content groups to develop new advertising approaches
- →Track and report on full funnel performance of paid media campaigns
- →Test and optimize paid media output, messaging, and creative
- →Run account-based marketing campaigns to attract priority accounts
- →Connect advertising platforms with internal data systems
- →Communicate insights that impact decision making
- →Present performance insights and recommendations to senior leadership
Requirements
- ✓2+ years of experience in paid media advertising
- ✓2+ years of paid search experience
- ✓2+ years of paid social experience
- ✓2+ years of connected TV experience
- ✓Skilled at optimization and generating qualified B2B leads
- ✓Strong capabilities within reporting systems, particularly with Salesforce
- ✓Experience communicating campaign performance
Free to sign up. Takes 30 seconds.
