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SeniorFull-time
Salary Range
$36,465 - $49,335 /year
This salary is estimated based on similar roles. The actual salary may vary.
Role Overview
The Senior Media Buyer will own the end-to-end paid media strategy and execution for the brand’s fragrance portfolio. This role requires proven experience across GCC fashion or luxury markets, deep knowledge of the Saudi consumer journey, and the ability to scale acquisition through platforms like Meta, Snapchat, TikTok, and Google.
 
Key Responsibilities
• Plan, execute, and optimize paid media campaigns across Meta, Snapchat, TikTok, and Google Ads (Search, Shopping, YouTube, Performance Max).
• Develop audience strategies specifically for perfume and oud buyers, including seasonal peaks (Ramadan, Eid, Saudi National Day, Black Friday).
• Collaborate with creative teams to adapt ad content (video, static, UGC) with culturally relevant Arabic and English copy.
• Manage daily campaign operations: bidding, creative testing, frequency capping, and placement optimization.
• Implement and maintain tracking via Meta CAPI, TikTok Pixel, Google Tag Manager, and GA4.
• Monitor KPIs: CPA, ROAS, CTR, CPM, and new-to-brand rate.
• Conduct weekly performance reporting and competitor analysis on other GCC perfume and fashion brands.
• Ensure all campaigns comply with Saudi media regulations and platform policies.
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About Whitecollars
Whitecollars operates at the intersection of professional development and career advancement, focusing on empowering individuals within corporate and administrative sectors. The name suggests a specialization in services tailored to white-collar professionals, likely offering solutions that enhance workplace efficiency, leadership skills, or career progression. While the exact founding date and location are not specified, the company's domain name implies a global or digital-first approach, catering to a dispersed professional audience seeking structured support in their career trajectories. Whitecollars provides a suite of products and services designed to address the evolving needs of modern professionals, including workshops, online courses, and personalized coaching programs. Key features may include industry-specific expertise, flexible learning formats, and measurable outcomes to track progress. The target audience likely consists of mid-level managers, administrative staff, and professionals seeking to upskill or transition into new roles within competitive industries such as finance, technology, and consulting. The company’s offerings are structured to bridge the gap between theoretical knowledge and practical application, ensuring relevance in fast-paced work environments. Notably, Whitecollars has positioned itself as a trusted partner for organizations and individuals aiming to foster a culture of continuous learning and adaptability. Its unique value proposition lies in its ability to deliver tailored solutions that align with both individual career goals and corporate objectives. By leveraging data-driven insights and collaborative methodologies, the company has established a reputation for driving tangible results, making it a standout player in the professional development space.
