Senior Director, Growth Marketing at WHOOP

At WHOOP, we’re on a mission to unlock human performance and extend healthspan. We empower our members with real-time, longitudinal health insights that help them understand how their daily choices compound over time, enabling better decisions, sustained behavior change, and better long-term health. WHOOP is hiring a Senior Director, Growth Marketing to own how growth capital is allocated and translated into predictable sales across the business. Reporting to the VP of Growth, this leader will serve as the control plane for growth - overseeing performance marketing, growth forecasting, and commercial go-to-market orchestration across direct acquisition, cross-sell/upsell, and membership renewals. This is a high-impact leadership role for a highly analytical and commercially minded growth operator with deep performance marketing experience and strong strategic judgment. The role focuses on deciding where and how WHOOP invests our performance marketing budget, translating company-level goals into executable GTM plans, and holding the organization accountable to outcomes through clear targets, disciplined forecasting, and rigorous measurement. You will operate at the intersection of growth strategy, performance marketing, finance, and product - bringing clarity, rigor, and coherence to a complex growth system that spans multiple products, channels, and lifecycle stages. RESPONSIBILITIES: • Own the WHOOP commercial growth operating model, including bookings forecasting, target setting, and capital allocation across acquisition, monetization, and retention initiatives • Own performance marketing spend across all channels, providing strategic leadership and direct management of the performance marketing team, and allocating investment across booking types and channels based on marginal ROI, forecast gaps, and strategic priorities. • Serve as the primary partner to Finance on growth planning, ensuring tight alignment between targets, budgets, payback expectations, and operating cash flow • Define and govern the WHOOP commercial go-to-market strategy, including promo calendar governance, incentive frameworks, and sequencing across acquisition, add-on, and renewal motions • Establish clear measurement and incrementality frameworks for growth marketing investments, ensuring decisions are driven by signal, not attribution noise • Partner closely with Product leaders across Acquisition, Monetization, and Retention to translate growth strategies into clear priorities and roadmaps, ensuring alignment between investment decisions and product execution • Work in close coordination with Lifecycle Marketing (LCM) to ensure owned channels are leveraged effectively in service of booking priorities, while maintaining clear separation between strategy and execution • Build executive-ready growth narratives and readouts, clearly communicating performance, risks, tradeoffs, and opportunities to executive/C-Suite leadership • Act as the growth arbiter, making hard calls between competing opportunities (e.g., acquisition vs. expansion, short-term efficiency vs. long-term value) with speed, rigor, and conviction • Design and lead a high-functioning Growth Marketing team, including performance marketing and commercial planning talent, establishing best-in-class operating rhythms, planning processes, and decision frameworks • Champion a disciplined, experimentation-first growth culture that balances ambition with accountability and speed with rigor QUALIFICATIONS: • Substantial experience leading growth, performance marketing, commercial strategy, and/or revenue planning within high-scale consumer or subscription businesses • Deep hands-on experience with performance marketing, including paid social, paid search, budget pacing, and incrementality measurement at meaningful spend levels • Strong commercial and financial acumen, with a track record of owning forecasts, budgets, and growth targets in close partnership with Finance • Proven ability to allocate capital across multiple growth levers and lifecycle stages, optimizing for long-term value rather than isolated channel metrics • Demonstrated success operating as a strategic partner to Product and Marketing leaders, influencing roadmaps and GTM decisions without direct ownership of product execution • Exceptional analytical and problem-solving skills, with comfort navigating ambiguity, imperfect data, and complex tradeoffs • Strong organizational and communication skills, with the ability to align senior stakeholders, drive decisions, and maintain clarity in fast-moving environments • Experience building and leading high-performing teams that operate with urgency, rigor, and accountability • Deep belief in the WHOOP mission to unlock human performance and extend healthspan, with genuine excitement for building durable growth systems at scale • Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions. This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office. Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply. WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility.  It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success. The U.S. base salary range for this full-time position is $180,000 - $245,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training.  In addition to the base salary, the successful candidate will also receive benefits and a generous equity package. These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.