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SeniorFull-time
Salary Range
$18,564 - $25,116 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a CRM Manager to join our growing team at Wise to lead and implement our regional strategy for the LatAm region. This role focuses on shaping and delivering effective communication journeys to help customers maximize their Wise accounts.
Key Responsibilities
- →Develop and manage the LatAm CRM strategy, focusing on customer lifecycle management, segmentation, and engagement initiatives.
- →Partner with technical and non-technical stakeholders to define and execute multi-channel strategies (email, push, in-app).
- →Use insights to segment customers effectively, ensuring every group receives tailored, relevant, and supportive communication.
- →Design and implement lifecycle strategies to foster long-term loyalty through continuous testing and refinement.
- →Monitor campaign performance and use data-driven insights to identify opportunities for increasing engagement and conversion.
- →Maintain database health and deliverability, ensuring all communications align with CRM best practices and compliance requirements.
- →Oversee email calendar management, monthly reporting, and the localization process for international campaigns.
Requirements
- ✓Experience in CRM strategy development and management.
- ✓Strong understanding of customer lifecycle management and segmentation.
- ✓Ability to collaborate with cross-functional teams.
- ✓Data-driven approach to decision-making.
- ✓Experience with multi-channel communication strategies.
- ✓Knowledge of CRM best practices and compliance requirements.
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About Wise
Wise is a global financial services company that has revolutionized the way individuals and businesses manage international money transfers. Founded in 2011 in the UK by Taavet Hinrikus and Conrad Lucas, the company initially emerged as TransferWise before rebranding to Wise in 2021 to better reflect its broader mission of providing transparent, affordable, and efficient financial solutions. Operating in the fintech industry, Wise has established itself as a leader in cross-border payments, offering a more cost-effective alternative to traditional banking services. Its platform is designed to simplify the complexities of international transactions, making it accessible to a wide range of users. Wise provides a suite of products and services that include low-cost international money transfers, multi-currency accounts, and borderless payment solutions for freelancers and businesses. Key features of its platform include transparent fee structures, real exchange rates, and instant transfers, which set it apart from competitors. The company targets individuals who frequently send money abroad, digital nomads, expatriates, and small to medium-sized enterprises that require seamless cross-border financial operations. By eliminating hidden fees and offering competitive exchange rates, Wise has become a trusted choice for users seeking reliability and affordability in international finance. Wise has achieved significant milestones since its inception, including rapid global expansion with a presence in over 50 countries and processing billions of dollars in transactions annually. The company has secured substantial funding, becoming a unicorn in the fintech space, and has been recognized for its innovative approach to financial inclusion. Its unique value proposition lies in its commitment to transparency and fairness, challenging the traditional banking model by providing users with greater control over their money and reducing the barriers associated with international payments.
