Senior Frontend Engineer - SEO Product at Wise

We’re looking for a Senior Frontend Engineer to help build web experiences that enable more people to discover Wise organically. The SEO Product team is working towards an ambitious goal: making customer acquisition eventually free. We do that by building high-quality, SEO-driven products and logged-out web experiences that help millions of potential customers make better decisions about their money. This is a hands-on product engineering role. You’ll work closely with product, design, analytics, marketing and engineering from the earliest stages of an idea, helping shape what we build and why. You’ll take ownership of important parts of Wise’s website and logged-out experience, using React and TypeScript to build fast, accessible, high-quality experiences at scale, with some exposure to Node.js where needed. What will you be working on? • Building and improving key parts of Wise’s website and logged-out customer experience • Helping shape and extend our new CMS platform, built with Payload CMS and Puck, to support scalable, high-quality content creation and publishing • Creating high-quality, SEO-driven web experiences that help more people discover Wise organically • Working closely with product managers, designers, analysts, and engineers to shape ideas, define requirements, and turn them into simple, effective customer experiences • Owning frontend development end-to-end, from technical design through implementation, release, measurement, and iteration • Architecting scalable, maintainable frontend solutions using React and TypeScript • Helping maintain a high bar for quality, accessibility, performance, and usability across the web experience • Contributing to experimentation and optimisation work, using customer insight and data to inform decisions • Collaborating with backend engineers and working with Node.js where needed • Providing technical guidance through thoughtful code review and collaboration • Contributing to a strong engineering culture through knowledge sharing and strong engineering practices • Mentoring engineers in the team and contributing to our engineering hiring process. What do you need? • Strong experience building and shipping modern web applications using React and TypeScript • Experience owning technical decisions and designing maintainable frontend architecture • Ability to take ambiguous product problems and turn them into clear technical plans and incremental milestones • Strong product judgment, with the ability to use customer insight and data to inform decisions • Strong understanding of web fundamentals, including performance, accessibility, and responsive design • Experience working closely with cross-functional partners such as product, design, analytics, and backend engineering • Commitment to writing clean, testable, maintainable code and holding a high bar for engineering quality • Confidence working autonomously and taking ownership of delivery end-to-end • Good communication skills, including the ability to explain technical concepts clearly to non-technical audiences • Some experience working with Node.js in a production environment • Ability to produce clear technical documentation and diagrams • Experience with end-to-end “BRO” ownership of software -  Build it, Run it, Own it, including observability and reliability. It would be a bonus if you also have: • Experience working on SEO-driven, acquisition-focused, or other high-traffic logged-out web experiences • Experience with experimentation • Experience with CI/CD tooling such as GitHub Actions • Experience with observability and monitoring for web products • Experience improving web performance and Core Web Vitals • Strong accessibility instincts and experience building inclusive web experiences • Interest in AI-assisted coding tools such as Cursor or Claude Code We don’t expect you to tick every box. If this role excites you, we’d still love to hear from you.