Senior E-Commerce Marketing Manager at Wisp

Since 2018, Wisp has been on a mission to put healthcare back in patients’ hands. We connect patients with hassle-free sexual + reproductive care online, with discreet and convenient treatment that saves them time, money, and stress. Our goal is to empower everyone to make the decisions about their health that are right for them. We’ve scaled quickly, serving patients across the nation and becoming part of the WELL Health family—and now we want you. We are a growing, fully-remote team in the United States looking for collaborators who are committed to our mission, passionate about results, eager to build something amazing, and excited to have high levels of ownership, accountability, and personal growth. WHO WE’RE LOOKING FOR Wisp is seeking a strategic and execution-oriented Senior Ecommerce Marketing Manager to lead site performance across our DTC telehealth platform. This role will own the site testing roadmap, oversee SEO/ AEO agency strategy and execution, and manage on-site merchandising operations through direct management of the Ecommerce Marketing Manager. This person will act as the connective tissue between Growth, Product, Engineering, Paid Media, and external agencies to drive conversion rate optimization, organic growth, and revenue performance across the site. The ideal candidate combines strong analytical thinking, experimentation expertise, and operational rigor with the ability to influence cross-functional stakeholders. WHAT YOU’LL DO SITE TESTING STRATEGY & ROADMAP OWNERSHIP - Own and manage the site-wide experimentation roadmap aligned to e-commerce and growth priorities. - Oversee full test lifecycle: ideation, prioritization, design, QA, launch, analysis, and rollout to support the e-commerce roadmap and business initiatives. - Partner with our testing agency (or execute directly within testing platform) to design, build, and QA experiments. - Identify funnel leakage and develop hypothesis-driven A/B tests to improve conversion performance. - Translate winning experiments into permanent feature requirements in partnership with Product. SEO/ AEO STRATEGY & AGENCY MANAGEMENT - Provide strategic input to ensure SEO/ AEO priorities align with business and product goals. - Partner cross-functionally to drive and implement SEO/ AEO recommendations (content, technical, and UX). - Own agency relationship, monitoring organic performance and reporting on growth opportunities + impact. TEAM LEADERSHIP - Manage and mentor E-commerce Marketing Manager (Site Merchandiser), fostering growth in capability, confidence, and accountability. - Elevate team performance by instilling operational rigor and launch excellence across the site. THIS ROLE COULD BE A GOOD FIT FOR YOU IF YOU HAVE… - 5–8+ years experience in ecommerce, growth marketing, or CRO (DTC preferred). - Demonstrated experience owning an experimentation roadmap. - Strong understanding of A/B testing methodology and statistical interpretation. - Experience managing SEO/ AEO agencies and driving execution of SEO/ AEO initiatives. - Proven cross-functional partnership with Product and Engineering teams. - Strong analytical skills with ability to translate data into actionable insights. - Experience working in regulated or healthcare-adjacent environments a plus. WHAT WE BRING TO YOU - A fully remote environment, including a monthly Wi-Fi allowance to support our remote-first environment. - $500 Work Better Stipend so you can have the optimal work-from-home set-up. - DeskPass membership to empower you to work where you thrive best and connect with other team members across the U.S. and Canada. - Uncapped Time Off to recharge–and we track to ensure employees are taking at least 20 days off per year. - Talkspace membership to provide you with immediate mental healthcare access and guidance. - Flexible Fridays where there are no company meetings or mandatory work obligations. - Our $1,000/year Learning Stipend to enable your professional growth and development. - 100% monthly premium coverage for Health, Vision, and Dental insurance for you and your dependents. - 3% 401(k) match, dollar for dollar, that vests your first day (read: no waiting period). Visa sponsorship or transfer is not available for this position at present. Must be authorized to work in the country this requisition states. Wisp is an equal-opportunity employer. We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users and patients. If you are committed to collaborative problem solving, creating high-quality and user-centric products, and want to make waves in sexual and reproductive healthcare, join us!