Senior Global Integrated B2B Marketing Manager, Wolt for Work at Wolt

About Wolt At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe. Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life. As the Senior Global Integrated B2B Marketing Manager for Wolt for Work, you will own the end-to-end marketing direction for one of Wolt’s most strategic B2B business units. You will act as the marketing lead for Wolt for Work, responsible for turning business goals into clear priorities, strong narratives, and focused go-to-market execution across markets. What you’ll be doing This role is about direction, judgment, and orchestration. You will work with specialized B2B marketing functions such as product marketing, content, paid, lifecycle, events, creative, brand, and PR, who own craft and execution. Your job is to make sense of it all, ask the hard questions, challenge assumptions, and ensure everything ladders up to one cohesive strategy that drives growth. You will operate as a senior, trusted partner to product and commercial leaders, leading through influence rather than people management, and acting as a force multiplier for the entire marketing organization. Day-to-day in this role, you’ll: • Own the global integrated marketing strategy and initiative roadmap for Wolt for Work, aligned with business, product, sales, and regional priorities • Act as the main marketing lead for the Wolt for Work business unit, partnering closely with global and local product and commercial stakeholders • Translate business goals into clear, focused 360-degree marketing plans across the funnel • Bring together product marketing, content, paid, lifecycle, events, brand, creative, and PR into cohesive GTM programs, while functions own execution • Own selected global and market-level initiatives end-to-end, from problem definition to delivery and impact measurement • Define priorities and make clear tradeoffs to ensure focus on the highest-impact opportunities • Shape the Wolt for Work narrative in the market, including brand positioning, key messages, and external storytelling • Define and track success metrics across awareness, adoption, and revenue, turning performance into clear insights and recommendations • Manage allocated campaign budgets with accountability for impact and ROI • Identify gaps, missed opportunities, and risks early, and actively push for better focus, quality, and outcomes • Drive alignment and momentum across teams and senior stakeholders without direct authority Our humble expectations • Proven experience owning integrated B2B marketing in a complex, fast-moving, or multi-market environment • Strong cross-functional marketing background, with hands-on understanding of demand generation, product marketing, lifecycle, content, and brand, even if you did not specialize in all of them • Strategic and commercial mindset, comfortable owning direction, prioritization, and outcomes • Confidence to challenge, ask tough questions, and push for clarity while remaining collaborative and constructive • Ability to create structure and focus in ambiguous or loosely defined situations • Demonstrated ability to lead through influence and build trust with senior stakeholders • Strong analytical skills, including defining KPIs and using data to guide decisions • Clear, confident communicator who can align teams around a shared direction • Fluent (C2-level) in both German and English. • Experience in SaaS, platforms, or multi-product B2B businesses is a strong plus What we offer • The opportunity to build something meaningful and global, surrounded by kind and ambitious people. • A chance to shape how Wolt’s B2B products reach and impact businesses across markets. • Lots of learning, growth, and ownership in a high-growth tech environment. • Competitive salary and benefits, including eligibility for our long-term incentive plan. • A genuinely supportive culture that values diversity, curiosity, and getting better every day. Next steps If this sounds like the challenge you’ve been looking for, we’d love to hear from you! Submit your application, and our Talent Acquisition Partner will be in touch. Our hiring process typically includes: • An introductory chat with our TA team. • A conversation with the Hiring Manager and the team. • A practical task or case study (for relevant roles). • Final interviews with the wider team. We review applications on a rolling basis — so apply today! Our Commitment to Diversity and Inclusion We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.