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ManagerFull-timeGitGo
Salary Range
$73,984 - $100,096 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
As a Field Marketing Manager at Backbase, you will play a critical role in the regional go-to-market field team, working closely with the global marketing department. You will be responsible for developing and executing marketing plans to drive demand generation and enhance brand recognition within your specific region.
Key Responsibilities
- →Develop and execute regional marketing plans that drive demand generation, upsell within existing accounts, promote customer retention, and increase brand recognition for Backbase.
- →Plan and execute A-Z events (face-to-face and digital) to drive business impactful meetings with key stakeholders.
- →Implement and manage ABM programs for targeted accounts/segments, ensuring alignment with account and growth objectives.
- →Collaborate with the Customer Success team to support the creation of local customer success stories and assets.
- →Plan and execute a PR plan aligned with brand awareness goals.
- →Own the local media relationships and manage PR agency deliverables and coverage.
- →Activate global PR strategies at the local level and monitor regional media coverage.
- →Manage digital campaigns planning and execution, and performance follow-up with relevant teams.
- →Ensure marketing programs and tactics are delivered on time, within budget, meeting ROI expectations.
- →Maintain close collaboration with partner marketing, product marketing, and other functional teams to realize regional marketing objectives.
- →Provide bi-weekly reports and insights to the field team, showcasing the impact of marketing efforts on business outcomes.
- →Lead and manage field marketing activities ensuring alignment with corporate objectives and brand standards.
Requirements
- ✓Bachelor's degree in communication or marketing.
- ✓8 years of related field marketing experience, ideally with experience in field marketing, demand generation, campaign management, and go-to-market program creation and roll-out, preferably within B2B software and/or financial services.
- ✓Experience in the A-Z of event management, driving for excellence from planning to execution.
- ✓Experience in partner marketing management.
- ✓Proven track record of planning and executing successful digital campaigns.
- ✓Excellent organizational, project management, and communication skills.
- ✓Proficiency in CRM and marketing automation software, data analytics, and reporting.
