Marketing Content Strategist (m/f/d) at Workerbase

We are Workerbase – building an AI platform that digitizes manual manufacturing processes for global brands like Porsche, Siemens, and Bosch. As demand grows, so does the need for content that actually moves buyers - not just content that looks good. We’re looking for someone who thinks about content as a system, not a deliverable. Someone who understands where content lives, why it exists, and how it moves people from first touch to decision - and who uses AI to scale that impact. If you’re excited about storytelling, strategy, and building content at the edge of technology, keep reading 👇 ⭐ What makes this role so exciting: Content ≠ writing ✍️ - This is not a classic content writer role. Your focus is content engineering: designing, structuring, and placing content so it drives real business outcomes across the buyer journey. Work close to revenue 💰 - You’ll create content that directly supports sales - landing pages, sales enablement, customer stories, webinars, and event formats - and see the impact of your work quickly. AI-first content creation 🤖 - We expect you to use AI as a core tool, not a gimmick. You’ll leverage AI to create, adapt, and repurpose content at scale while keeping quality and narrative consistency high. Strategic ownership 🚀 - You won’t just produce content. You’ll decide what content is needed, where it should live, and how it should be reused across channels and funnel stages. 🪄 What we will trust you with is: - Design and execute a content strategy across the buyer journey (awareness → consideration → decision). - Create and optimize content for: - Landing pages - Sales enablement (decks, one-pagers, narratives) - Webinars and breakfast events - Customer stories and case studies - Content offers and campaigns - Use AI tools to scale content creation, adaptation, and repurposing. - Turn existing materials (sales calls, decks, workshops, product insights) into high-impact content. - Work closely with sales to understand real customer objections, language, and decision drivers. - Continuously test, iterate, and improve how content supports pipeline and revenue. 🤝 We want YOU because: - Have 2+ years of experience in B2B content, product marketing, or content strategy (not fresh out of university). - Have worked in a startup or scale-up environment and are comfortable with ambiguity. - Think in stories and systems, not just single pieces of content. - Are confident using AI tools to create content faster, smarter, and at scale. - Understand that good content is about placement, timing, and context - not volume. - Enjoy collaborating closely with sales, marketing, and product teams. - Are based in Munich (or willing to relocate) and value in-person collaboration. Bonus (nice to have): - Exposure to manufacturing, industrial tech, or complex B2B products. - Experience repurposing content across formats and channels. 🎁 Some more cool things WORKERBASE can offer you: - The unique opportunity to drive a revolution in the manufacturing industry at Fortune 500 clients - Great responsibility right from the start and the opportunity to shape where our business is going - Growing team with diverse backgrounds to work with and learn from - Flexible and hybrid work environment - Jobrad  - Wellpass - Competitive compensations  - Learning & Development Budget - Cool central office in Munich and legendary company events - Employee Stock Options to participate in the company’s success