Senior Customer Marketing Manager at Wrapbook

About Us: Wrapbook is a smart, intuitive platform that makes production payroll and accounting easier, faster, and more secure. We provide a unified payroll platform that seamlessly connects your entire team—production, accounting, cast, and crew—all in one place. Wrapbook empowers production teams to manage projects, pay cast and crew, track expenses, and generate data-driven insights, while enabling workers to manage timecards, track pay, and onboard to new projects from any device. Wrapbook brings clarity and dependability to production payroll, while increasing the productivity of your whole team. Trusted by companies of all sizes, Wrapbook powers payroll for some of the industry’s top production companies, including SMUGGLER, Tuff, and GhostRobot. Our growing team of 250+ people across the USA and Canada, including entertainment and technology experts from SAG-AFTRA, DGA, IATSE, Teamsters, Amazon, Microsoft, Facebook, and more. Wrapbook is backed by top-tier investors, including Jeffrey Katzenberg’s WndrCo, Andreessen Horowitz, and A* Capital. We have raised $130M and are in a strong financial position. THE OPPORTUNITY: We're looking for a Senior Manager, Customer Marketing to build and lead this function from the ground up. This is a high-impact, high-ownership role at the intersection of marketing, product, and customer success, one where you'll shape how Wrapbook's customers experience the product from their very first login through long-term advocacy. You'll own lifecycle strategy, community, key communications channels, and Wrapbook's Customer Advisory Board. You'll work shoulder-to-shoulder with Product, Product Marketing, Client Operations, and executive leadership to create programs that drive adoption, retention, and advocacy across our core audiences. If you're a builder who's energized by owning a function end-to-end, moving fast, and using data and AI to work smarter, this role was made for you. WHAT YOU'LL DO: Establish the Customer Marketing Function - Establish Wrapbook's Customer Marketing practice from the ground up, defining the strategy, priorities, and operational model. - Own the full customer lifecycle from onboarding and adoption through retention and advocacy, developing programs that move customers forward at every stage. Community & Customer Engagement - Design and execute community strategies that meaningfully engage Wrapbook's core audiences including finance executives and production accountants. - Build and manage Wrapbook's Customer Advisory Board, cultivating a high-trust forum for strategic feedback and customer partnership. - Design and launch additional community groups focused on Enterprise executives and production accountants. Cross-Functional Collaboration - Partner closely with Product, Product Marketing, Client Operations, and executive leadership to align customer marketing initiatives with business priorities and product initiatives. Customer Communications - Own key customer communication channels, including email and in-product messaging, to guide customers from onboarding through renewal and advocacy. - Develop and maintain a content and messaging strategy that is timely, relevant, and reflective of where each customer is in their journey. Automation, AI & Operational Excellence - Partner with our customer success AI leader to identify automation and workflow improvements to streamline execution and improve scalability across the customer marketing function. - Lead by example in responsible AI usage in marketing, improving the quality and speed of strategic insight generation. WHAT YOU'LL HAVE: - 7+ years of experience in customer marketing, lifecycle marketing, or a closely related field. - Demonstrated experience building or significantly scaling a customer marketing function. - Strong command of lifecycle marketing strategy, including segmentation, journey mapping, and multi-channel campaign execution. - Hands-on experience with customer communication platforms (email, in-product messaging) and marketing automation tools. - Proven ability to run a Customer Advisory Board or similar structured customer engagement program. - Data-driven mindset with the ability to define success metrics, analyze performance, and iterate quickly. - Experience using AI tools to accelerate research, content production, or customer insight workflows with a genuine curiosity about what's coming next. - Excellent written communication skills and a sharp editorial instinct for what customers actually need to hear. - Collaborative, low-ego, and energized by working in a fast-moving, distributed environment. Nice to Haves: - Familiarity with the media production, entertainment, or gig economy industries. - Experience marketing to operations-heavy customer personas (e.g., accountants, production coordinators, finance teams). - Background in community building or customer advocacy program management. Why Join Us At Wrapbook, creativity meets technology — and not just in the product. In addition to a competitive salary and all the benefits you can expect from a fast-growing technology company, you’ll get access to a team of creative problem solvers and the chance to see your contributions make large impacts. Benefits include: - Unlimited Paid Time Off - Work from anywhere in Canada and USA - Health and Dental benefits - Up to $1,500 USD/ $2,025 CAD towards IT set up for your home - Up to 2% matching RRSP / 401K - Learning and Development opportunities - Up to $50 USD/ $67.50 CAD towards Internet/Cell phone service Our Pledge to Fostering an Inclusive and Safe Workplace: Wrapbook pledges to be a harassment- and discrimination-free space for everyone, regardless of age, disability, ethnicity, gender identity or expression, nationality, neurotype, personal appearance, political affiliation, professional background, race, religion, or sexual identity or orientation. Apply Now Have we got your attention? Submit your application today and a member of our Talent team will be in touch with you shortly! #LI-Remote