Principal Product Designer, Growth at Ww

WeightWatchers is a global digital health company. WeightWatchers is a global digital health company and the world’s #1 doctor-recommended, clinically studied behavioral weight health program. For sixty years, we have led the industry by blending science and community to help millions of people build sustainable healthy habits. As the science of weight health rapidly evolves, so does WeightWatchers. We are redefining the category by developing new clinical pathways for GLP-1 medication access, creating specialized behavioral programs for members on weight-loss medications, and integrating medical care with our proven habit-change framework. By combining these clinical breakthroughs with our digital-first community, we are uniquely positioned to lead the future of weight health care. Who we are Fueled by passion for member success, the Weight Watchers Product team combines talented product managers and designers. Together, they craft impactful experiences that enhance members' lives. This includes intuitive tools on the guest site, an improved member app, and workshop tools for coaches. Their focus is on creating science-backed products and experiences that promote weight loss through behavior change, with empathy and inclusivity at the core. What you'll do As a Principal Product Designer, Growth at Weight Watchers, you’ll play a pivotal role in driving user acquisition, activation, retention, and monetization. You will shape the design direction of our most critical growth levers, ensuring that user experiences are not only intuitive and engaging but specifically engineered to move the needle on key business metrics. This is a senior IC role for a designer who thrives in complexity and ambiguity, owns high-impact growth funnels end-to-end, and leads through influence, judgment, and data-informed product thinking. You will act as a strategic partner from hypothesis generation and planning to execution and launch, helping to establish what growth excellence looks like for both the design organization and the wider business. Responsibilities Design Leadership & Strategy • Drive the Vision: Lead and drive the design vision for major growth surfaces (Acquisition, Activation, Retention), aligning closely with Product and Engineering leadership to influence product strategy and experimentation roadmaps. • Drive 0→1 Growth Initiatives: Lead early-stage, ambiguous problem spaces by framing opportunities, defining foundational systems, and shaping first iterations of new conversion and monetization experiences. • Strategic Influence: Serve as a trusted partner to executive stakeholders, advocating for best product practices and ensuring alignment with long-term business objectives. Craft & Execution • Complex Problem Solving: Translate business requirements, user friction points, and funnel data into clear strategy and intuitive, elegant experiences. Deliver high-quality interaction designs, prototypes, and visual systems. • Prototyping & Validation: Lead the way with rapid experimentation and advanced tools to bring concepts to life, iterating and validating solutions through A/B testing, quantitative data, and user feedback. Collaboration & Practice Building • Cross-Functional Alignment: Partner across EPD, Data Science, and Marketing to ensure design decisions are technically feasible, measurably impactful, and strategically aligned. • Elevate Design and Product Maturity: Partner with Design and Product leadership to establish experimentation frameworks, standards, and documentation that mature the growth design practice. • Communication & Storytelling: Articulate design decisions and narratives clearly to stakeholders at all levels, creating alignment and driving accountability through the lens of business impact. Mentorship & Culture • Level-up the practice: Mentor and coach designers across all levels, providing guidance on product strategy, craft excellence, and professional growth. • Cultivate Excellence: Model exceptional design practice and foster a culture of continuous learning, curiosity, and high-quality execution. Who you are • Experience: 12+ years of professional product design experience, with a proven track record of leading the design of product experiences with a hypothesis-driven, experimental, and metrics-driven approach to design. • Mastery of Craft: Deep expertise in UX/UI design, interaction design, information architecture, and systems thinking. • Prototyping Skills: Proficiency with modern design and prototyping tools • Strategic Mindset: Demonstrated ability to navigate ambiguity, connect design decisions to commercial outcomes), and influence product roadmaps through data-driven insights. • Leadership Presence: Exceptional communication and storytelling skills, with the confidence to influence at the executive level and drive alignment without formal authority. • Education: Bachelor’s degree in Design, Human-Computer Interaction (HCI), or a related field, or equivalent practical experience. Base salary may vary depending on, but not limited to: skills, experience, and location. This role is also eligible for a comprehensive benefits package and annual bonus program. US Pay Range$170,000—$190,000 USDAt WeightWatchers, our mission is to build a worldwide community connected by healthy habits. If that resonates with you, then we would love to talk. WeightWatchers values developing community within our employee population as well. We have a hybrid work environment to allow our employees to find the right work-life balance. It is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability. By agreeing to participate in our process, you agree that any information we collect is subject to our Privacy Policy. Maryland Under Maryland law, an employer may not require or demand, as a condition of employment, prospective employment, or continued employment, that an individual submit to or take a polygraph examination or similar test. An employer who violates this law is guilty of a misdemeanor and subject to a fine not exceeding $100. Massachusetts It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. WeightWatchers complies with all applicable Rhode Island Workers' Compensation laws (Chapters 29-38 of the R.I. General Laws). Eligible employees are covered by worker's compensation insurance for work-related injuries or illness. RECRUITMENT SECURITY & FRAUD PREVENTION At WeightWatchers, we prioritize the security of our candidates. To ensure you are communicating with a legitimate representative of our team, please keep the following security standards in mind: • Verified Email Domain: All official correspondence from our recruiting team will originate from an @ww.com email address. • Live Engagement: Our hiring process requires live interaction. We do not conduct interviews or extend employment offers solely through text message, chat apps, or automated email-only exchanges. • Financial Integrity: WeightWatchers will never ask for any form of payment from a candidate. We will never send you a check with instructions to purchase equipment or "start-up kits" on our behalf. • Secure Data Collection: Sensitive personal information (such as banking or identity tax info) is only requested through our official, secure onboarding portal after a formal offer has been extended, never during the interview phase. Stay Vigilant: If you are contacted by someone claiming to represent WeightWatchers and the process deviates from these standards, please do not share any personal information. You can verify any open position by visiting our official careers page at [Upgrade to PRO to see link]