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ManagerFull-timeGitAI
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a PLG Campaign Marketing Manager to join XBOW, a company redefining the future of cybersecurity with AI-driven autonomous pentesting. This role will own and scale product-led growth motions across XBOW’s self-serve and assisted-buy journeys, working at the intersection of product, revenue, and security marketing.
Key Responsibilities
- →Own PLG campaign strategy and execution across key moments like demo requests, evaluation, activation, and expansion
- →Build and run lifecycle campaigns across in-product messaging, email, and light outbound
- →Work closely with Product to highlight key value moments and shorten time to value
- →Segment and tailor campaigns by persona and intent, including CISOs, AppSec, and engineering leaders
- →Partner with Sales and RevOps to improve demo quality, conversion, and pipeline velocity
- →Track performance, run experiments, and iterate based on product usage and revenue data
Requirements
- ✓4–7+ years of experience in growth, lifecycle, or product marketing
- ✓Proven experience running PLG or lifecycle campaigns for a technical product
- ✓Strong messaging instincts — able to simplify complex products
- ✓Comfort working closely with Product, Sales, and RevOps
- ✓Data-driven mindset with strong experimentation skills
Benefits
- ★Competitive salary and equity package
- ★Significant opportunities for career growth
- ★Meaningful work impacting cybersecurity and protecting organizations worldwide
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