Head of Growth at Yonda

Head of Growth Marketing London (Hybrid) We’re looking for a Head of Growth Marketing to build and own our creative, messaging, and paid growth engine. This is a hands-on, high-impact role. You’ll be responsible for how we communicate with our market, how we test ideas, and how we turn creative into scalable growth. Responsibilities: Creative Strategy & Campaign Development - Own creative strategy across paid social (LinkedIn and Meta) - Develop and test new messaging angles and campaign ideas - Write ad hooks, scripts, and campaign concepts - Launch and iterate on high-volume creative testing (20–40+ creatives per month) - Partner with performance marketing to scale winning campaigns Messaging & Conversion - Improve landing page messaging and conversion rates - Develop high-intent content pages (comparison, use-case, and solution pages) - Help shape overall product positioning and narrative - Identify and articulate core customer pain points and personas Content & Production - Work with freelancers (e.g. video editors) to produce ad creative - Develop structured creative testing frameworks and processes - Capture and showcase client testimonials and proof points You’ll need: - A hands-on approach, comfortable owning both strategy and execution - A bias toward creating, testing, and iterating quickly, rather than purely managing - Proven experience owning growth or demand generation in a B2B environment - Strong experience generating campaign ideas and messaging angles (not just execution) - Deep understanding of B2B buyer psychology - Excellent copywriting and communication skills - Experience running paid social campaigns (LinkedIn and/or Meta) - A track record of creating and testing ad creatives that drive pipeline It’s a bonus if you have: - B2B SaaS experience (particularly SMB or mid-market) - Experience with video or UGC-style creative - Landing page optimisation (CRO) experience - Basic SEO understanding (keyword intent, page types) - Experience working with freelancers or small teams - Familiarity with AI tools in marketing and creative workflows You’ll be measured on: - Creative testing velocity (volume of creatives launched) - Pipeline generated from paid social - Landing page conversion rates - Identification of scalable messaging angles - CAC improvement What success looks like: - Establish a repeatable creative testing engine - Identify and scale winning messaging angles - Increase pipeline from paid social - Improve CAC and conversion rates Yonda is an Equal Opportunities Employer and welcome applications from all suitably qualified candidates regardless of age, disability, gender, gender identity or expression, marriage or civil partnership status, pregnancy or maternity, race, religion or belief, or sexual orientation. We are committed to a diverse and inclusive workplace. If you need any adjustments during the recruitment process, please let us know.