Marketing Manager (Tennis-Focused, Multi-Sport) at Yonexusa

Yonex USA is a global leader in high-performance sports products, offering a full head-to-toe portfolio including equipment, footwear, apparel, and accessories across tennis, badminton, golf, and snowboarding. The Marketing Manager, reporting to the Head of Marketing will lead the development and execution of integrated marketing strategies across the U.S. market, with a primary focus on tennis, while supporting other key sports categories. This role drives cohesive brand storytelling and business growth across Direct-to-Consumer (DTC), Business-to-Business (B2B), and Brand Activations, elevating brand presence, consumer engagement, and market share across all product categories. Responsabilities • Lead the development and execution of integrated marketing strategies, with a primary emphasis on tennis and support across badminton, golf, and snowboarding. • Drive product marketing and launch strategies across all channels and touchpoints, including positioning, messaging, go-to-market planning, and audience targeting • Collaborate with sales teams to strengthen B2B relationships, retail partnerships, and distribution strategies and partner cross-functionally to enhance B2B site, optimizing content and aligning go-to-market calendar. • Develop and execute brand activation initiatives including events, partnerships, sponsorships, and experiential marketing. • Manage and grow social media platforms, driving engagement and optimizing paid boosts. • Create clear, effective briefs that guide the creation of engaging, multi-channel assets beyond sell-in tools. • Allocate marketing budgets effectively across campaigns and channels • Mentor, and develop marketing associates, fostering a high-performance and collaborative culture. • Analyze and report on campaign performance and KPIs, providing actionable insights and recommendations. • Maintain deep knowledge of tennis market trends, while staying informed on badminton, golf, and snowboarding categories. • Monitor competitive landscape, consumer behavior, and emerging marketing trends to inform strategy. • Other duties as assigned by management. Qualifications • Bachelor’s Degree in Marketing, Business, or similar. • Master’s Degree in Business Administration, Marketing, or similar preferred. • 8+ years of experience in marketing, preferably within sports, lifestyle, or consumer goods industries. • Strong expertise in tennis industry (required); familiarity with badminton, golf, or snowboarding is a plus. • Proven experience managing multi-channel marketing (DTC, B2B, brand activations). • Demonstrated success in digital marketing, e-commerce strategy, and in-store POP or activations. • Strong analytical skills with the ability to translate data into strategy. • Excellent communication, leadership, and project management skills. • Ability to manage multiple priorities in a fast-paced environment. • Proficiency in Adobe Creative Suite, FIGMA experience a plus. Competencies • Leadership: Inspires and leads teams to achieve high performance; provides clear direction and fosters accountability • Strategic Thinking: Develops forward-looking strategies grounded in market insights and business objectives • Interpersonal Skills: Builds strong relationships, communicates effectively, and navigates challenges with professionalism • Teamwork: Promotes collaboration, openness, and shared success across teams • Professionalism: Demonstrates integrity, accountability, and composure in all interactions Physical Demands and Work Environment: • Frequent use of standard office technology and digital tools. • Clear verbal and written communication required across teams and external partners. • Ability to lift and transport event materials and equipment (up to 40 lbs) as needed. • Work is mainly in a climate-controlled office, with occasional outdoor event support in varying conditions. • Up to 20% travel for events, activations, and partner engagements. The physical requirements described in the job description are representative of the physical requirements that must be performed by an employee to successfully perform the essential functions of this job with or without a reasonable accommodation. Reasonable accommodations that do not create an undue hardship for the company and allow a successful job applicant or employee to perform the essential duties of the position will be made in accordance with federal and state law. Equal Employment Opportunities Statement:  Yonex USA provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.  This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.