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ManagerFull-timeRustAIML
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
Yotpo is seeking an AI Research & Content Manager to establish the company as a thought leader in AI-driven discovery. This hybrid role combines research, product marketing, and storytelling to create content that educates the market and supports pipeline growth.
Key Responsibilities
- →Design and execute proprietary research studies on AI search trends, consumer behavior, and AEO impact
- →Analyze Discover product data to uncover market insights and media-worthy stories
- →Create research reports, infographics, and narratives that generate coverage in industry publications
- →Identify emerging trends in AI search and translate them into content opportunities
- →Build relationships with customers to extract compelling success stories
- →Write comprehensive case studies showcasing quantifiable business impact
- →Develop multi-format customer content including case studies, video testimonials, and sales deck snippets
- →Write authoritative long-form content on AEO best practices
- →Develop webinar content teaching ecommerce brands how to win in AI search
- →Create website copy explaining Discover's value to different audiences
- →Craft email nurture sequences and LinkedIn thought leadership content
Requirements
- ✓4+ years in B2B SaaS content marketing, product marketing, market research, or similar
- ✓Research expertise: Track record designing studies, analyzing data, and creating compelling narratives
- ✓Customer storytelling: Portfolio of exceptional case studies showcasing business impact
- ✓Outstanding writing: Ability to write for technical and executive audiences across formats
- ✓Extreme autonomy: Self-starter who identifies opportunities, builds plans, and executes independently
- ✓eCommerce/martech experience: Understanding of how DTC brands drive growth and measure ROI
Benefits
- ★Category ownership: Lead Yotpo's thought leadership in Answer Engine Optimization
- ★Direct impact: Your work shapes how the market perceives Discover and AEO
- ★Autonomy: Freedom to experiment with formats, methodologies, and strategies
- ★Access: Direct partnership with Product team and high-performing customers
- ★Visibility: Public-facing, high-profile work that builds your personal brand
- ★Ground-floor opportunity: Define this function as Discover scales
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