Senior Brand Manager (All Genders) at ZooplusSE

Brand Leadership • Lead strategy and execution for your brand, driving positioning, growth plans, and cross-functional initiatives to deliver long-term impact • Own strategic decision-making for long-term portfolio positioning and the development of guiding frameworks across the business • Steer transformational initiatives such as repositioning, rescue plans • Take ownership of Natural High-premium segment and define the growth opportunities in the segment. • Drive category-level growth by setting tactical priorities, monitoring performance, and ensuring commercial and marketing alignment • Steer decisions on NPD and portfolio optimization • Advocate for category initiatives across cross-functional teams, ensuring timely execution and alignment with overall portfolio strategyCross-Functional & Organizational Leadership • Act as a senior interface across sales, marketing, pricing, procurement, and finance to secure alignment and resources for brand portfolio and category ambitions • Elevate cross-functional collaboration from execution to strategic alignment with long-term priorities • Mentor and coach Brand Managers and Junior Brand Managers, developing team capability and ensuring succession readinessInsight & Market Foresight • Lead in-depth performance reviews at both brand and category levels, identifying growth drivers and risks • Translate insights into strategic action plans for the brand and category, balancing short-term gains with long term sustainability • Monitor market and competitor trends, integrating foresight into portfolio and department strategy