Marketing Operations Manager at Zuora

About Zuora At Zuora, we help businesses grow smarter and adapt faster. Our platform powers modern business models — from subscriptions and usage-based pricing to AI-driven and outcome-based offerings — helping companies launch new products, automate complex billing, and unlock predictable, recurring revenue. We’ve led the Subscription Economy for more than a decade. Now we’re evolving again by building the definitive platform for quote to cash and helping companies monetize their products and services with an adaptable, AI-ready foundation. The Opportunity Marketing Operations sits at the intersection of strategy, technology, and execution. This role is an opportunity to own the systems that power Zuora’s marketing engine while helping shape where that engine goes next. As Marketing Operations Manager, you’ll be the primary owner of our core marketing technology stack and a key partner to Campaigns, Business Development, RevOps, and Analytics. You’ll lead work across campaign infrastructure, lead routing and scoring, integrations, data hygiene, compliance, and reporting—ensuring the systems behind every campaign, lead, and pipeline number are reliable, scalable, and built for growth. It’s an especially exciting time to join. Zuora is modernizing its automation architecture, strengthening attribution and intent capabilities, and bringing AI agents into day-to-day marketing operations work. In this role, you’ll have meaningful influence on what we build, buy, improve, and retire over the next 12–18 months. This is a remote individual contributor role reporting to the Senior Manager of Marketing Operations & Automation. You’ll join a small, collaborative team with the chance to deepen your technical expertise while helping shape how marketing invests in technology and operates at scale. What you’ll do • Serve as the primary administrator for Marketo, including integrations, lifecycle and scoring, programs, and database management • Own Demandbase and LeanData end to end, including audience logic, routing rules, and Salesforce syncs • Maintain and improve the integration layer across tools such as Tray.io, Knak, and webhook-based event platforms • Evaluate, implement, and onboard new tools as the martech stack evolves • Identify where AI can create meaningful leverage in marketing operations and help design practical, governed solutions • Partner on workflows that help the marketing team execute more efficiently and effectively • Trace how data is populated across sync rules, API writes, smart campaigns, and manual processes • Partner with the marketing analyst on reporting needs and provide context for how data is generated and maintained • Maintain database health, including deduplication, field hygiene, lifecycle-driven archival, and compliance-related subscription logic • Build documentation and enablement that campaign managers, BDR partners, and RevOps stakeholders can actually use • Translate system logic into clear guidance for GTM teams • Stay close to where martech is heading and bring a strong point of view to stack decisions and operational design About You You’re a systems-minded builder who enjoys making marketing run better. You’re equally comfortable owning day-to-day execution and stepping back to improve how the whole operation is designed. You may be a great fit if you: • Have 5+ years of hands-on Marketo experience, including work in inherited or complex instances • Bring strong Salesforce fluency and can trace field values across sync rules, API writes, form fills, and downstream workflows • Have experience supporting campaign teams and BDR functions in a B2B go-to-market environment • Know how to balance technical detail with business context, especially when working across routing, scoring, integrations, and reporting • Bring practical AI fluency, with clear opinions on where AI adds value and experience shaping AI-enabled workflows • Have strong analytical instincts and know how to question what a metric is actually measuring and how the underlying data is populated • Thrive in environments where priorities evolve and where you can influence both execution and long-term systems design Nice to have: • Marketo Certified Expert or equivalent • Experience with Demandbase or a comparable ABM platform • Experience with Clay, Apollo, or similar enrichment tooling • Hands-on experience with Tray.io, Workato, n8n, or similar integration platforms, especially designing webhook-based workflows • Experience building an agent, side project, or internal tool using AI If you meet many, but not all, of the qualifications above, we still encourage you to apply. About the Team Zuora’s Marketing Operations team turns marketing strategy into systems that scale. We sit at the center of execution, partnering closely with Campaigns, Business Development, RevOps, and Analytics to build the infrastructure behind every campaign, lead, and pipeline outcome. We’re a small, collaborative team with real ownership, real tools, and real room to rethink how things work. Successful team members are curious, pragmatic, and eager to improve both the day-to-day workflow and the long-term operating model. Because we work in a distributed environment, we value intentional communication, clear ownership, and strong cross-functional partnership. This team offers meaningful growth for someone who wants to deepen their technical chops, expand their strategic influence, and help build a Marketing Operations function that compounds over time. Benefits Zuora offers a comprehensive total rewards package designed to support ZEOs’ wellbeing, growth, and flexibility. While specific offerings may vary by country, we typically provide: • Competitive compensation, variable bonus and performance-based reward opportunities, and retirement programs • Medical, dental, and vision insurance • Generous, flexible time off, plus paid holidays, wellness days, and a company-wide year-end break • Paid parental leave (including fully paid leave for eligible ZEOs, subject to local policy) • Learning & development stipend to support ongoing growth • Opportunities to volunteer and give back, including charitable donation matching where available • Mental wellbeing resources and support Benefits may vary by location; details will be shared during the interview process. ZEOLife at Zuora ZEOs (our employees) are empowered to take ownership, challenge the status quo, and make a real impact. We: • Collaborate deeply across teams and regions • Learn constantly and iterate often • Build an inclusive, high-performance culture where people feel inspired, connected, and valued Our Commitment to an Inclusive Workplace Think, be and do you. At Zuora, different perspectives, experiences, and contributions matter — everyone counts. Zuora is proud to be an Equal Opportunity Employer committed to creating an inclusive environment for all. We do not discriminate on the basis of, and consider individuals seeking employment with Zuora without regard to, race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to [Upgrade to PRO to see contact] (or local equivalent, where applicable). The base pay details represent the annualized salary range for the posted position. While we share a comprehensive range, a candidate’s final base salary will fall within these guidelines and will be determined based on multiple factors including but not limited to: qualifications of the candidate, job related knowledge, prior related experience, specific and unique skills, the location of the role, internal equity and internal budget. Base pay is only one element of Zuora’s Total Rewards Package. Additional elements may also include bonus/variable compensation, equity and comprehensive benefits, more details found here. Base Pay Details$117,100—$160,950 USD