Growth Marketing Lead (80-100%) at Zurichinstruments

Join Zurich Instruments, a leader in advanced test and measurement instruments and control electronics for quantum computing, as we continue to empower scientists and high-tech companies worldwide. As Growth Marketing Lead, you’ll be responsible for developing and maturing the company’s marketing-to-sales pipeline engine, driving structured demand generation and measurable revenue contribution in close collaboration with marketing and sales stakeholders. This is a senior individual contributor role responsible for building structured demand generation processes, improving funnel performance, strengthening marketing and sales alignment, and scaling revenue contribution. This role complements the Marketing Data & Performance Manager, who owns performance infrastructure and channel execution. Your responsibilities • Own marketing’s contribution to qualified pipeline and revenue, translating revenue targets into structured demand generation plans • Identify and scale growth opportunities beyond current paid search and SEO, considering geographic realities and priorities • Define growth priorities and an experimentation roadmap in partnership with the Marketing Data & Performance Manager • Set strategic direction for channel investments and funnel optimization initiatives to improve efficiency and outcomes • Design, document, and operationalize the end-to-end marketing-to-sales funnel, including lifecycle stages and qualification criteria with Sales • Identify funnel bottlenecks and drive systematic improvements through structured experimentation and repeatable campaign planning/performance reviews • Serve as the primary marketing counterpart to Sales - building shared pipeline visibility/reporting, feedback loops, improved attribution, and forecasting collaboration • Partner with Product on positioning and launches, while maturing the function via automation (e.g., email), lifecycle marketing, segmentation, performance visibility, and training Your profile • 7+ years of experience in B2B growth marketing or demand generation • Demonstrated experience building and scaling structured marketing funnels in a maturing company; can be a startup or a scaleup • Experience working in complex, technical B2B sales environments • Strategic thinker with an ability to identify challenges and implement solutions independently • Strong communicator with an ability to influence and align stakeholders across different functions • Fluent in English; other languages are a plus We offer a diverse work environment with an open and transparent company culture where personal development forms the basis of our success. We thrive on cooperation and support distributed decision-making that allows everyone to take responsibility and generate substantial impact from the start and on many levels. Now is a great time to join the team. We look forward to receiving your resume and motivation letter.