Digital Marketing Executive

Job Description: Digital Marketing Executive / Specialist Department: Digital Marketing & Branding Location: Dehradun, On-site About ACS Technologies ACS Technologies is a leading IT and e-publishing solutions company specializing in content transformation, e-learning development, design, and digital marketing. We help clients deliver impactful digital experiences through innovation, creativity, and technology. Role Overview The Digital Marketing Executive will be responsible for planning, executing, and optimizing online marketing strategies to increase visibility, engagement, and lead generation for ACS Technologies’ products and services. This role requires a mix of creativity, analytical thinking, and technical expertise in managing digital campaigns across multiple platforms. Key Responsibilities · Develop and implement digital marketing strategies to promote ACS’s Edtech Portfolio. · Plan and manage SEO/SEM, Google Ads, and all social media advertising campaigns. · Create engaging content for LinkedIn, Facebook, Instagram, and other digital channels. · Perform keyword research, content optimization, and backlinking to improve search rankings. · Analyze and report campaign performance using Google Analytics, Search Console, and social insights. · Collaborate with the design and development teams to ensure brand consistency across all digital assets. · Stay updated with digital marketing trends, tools, and algorithm changes. · Support marketing automation and CRM initiatives to nurture leads and drive conversions. Required Skills & Tools · Proficiency in SEO, SEM, Google Ads, Google Analytics, and Social Media Marketing. · Minimum 2 years of experience. Preferably from the EdTech sector. · Strong understanding of content marketing, keyword strategy, and paid ad optimization. · Hands-on experience with tools like Canva, HubSpot, Meta Ads Manager, Mailchimp, etc. Qualifications · Bachelor’s degree in Marketing, Mass Communication, Digital Media, or related field. · 1–3 years of experience in digital marketing or agency work (preferred). · Certifications in Google Ads, Analytics, or SEO (added advantage). Interested candidates can share their updated CV at [Upgrade to PRO to see contact] or can contact at 7895344256 #digitalmarketing #dehradunjobs #wearehiring