We are looking for a results-driven Digital Marketing & Performance Specialist with a strong foundation in SEO and a growing understanding of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). The ideal candidate will be responsible for driving online visibility, optimizing digital campaigns, and improving overall marketing performance across search and AI-driven platforms.
Key Responsibilities:
• Plan, execute, and optimize digital marketing campaigns across organic and paid channels
• Perform on-page SEO and support basic technical SEO improvements
• Conduct keyword research with a focus on search intent, user behavior, and conversion opportunities
• Optimize content for search engines, answer engines, and AI-driven platforms
• Structure content for featured snippets, FAQs, and zero-click search results
• Manage and optimize paid campaigns (Google Ads, social media ads) to improve ROI
• Monitor, analyze, and report performance using tools such as Google Analytics (GA4), Google Search Console, and other marketing platforms
• Collaborate with content and design teams to develop high-performing blogs, landing pages, and campaign assets
• Track KPIs including traffic, conversions, CTR, and campaign ROI
• Stay updated with evolving trends in SEO, AI search, and digital marketing strategies
Requirements:
• 1–3 years of experience in digital marketing, performance marketing, or SEO.
• Strong understanding of SEO fundamentals, search intent, and conversion optimization.
• Hands-on experience with tools such as Google Search Console, Google Analytics (GA4), Ahrefs, SEMrush, or similar platforms.
• Familiarity with paid advertising platforms (Google Ads, Meta Ads, etc.) is a plus.
• Awareness of AI tools such as ChatGPT, Gemini, or similar platforms.
• Strong analytical mindset with the ability to interpret data and optimize performance.
• Excellent communication and content understanding skills.
• Willingness to learn and adapt to evolving digital marketing and search trends.
Interested people may forward their CV's to [Upgrade to PRO to see contact]
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