Digital Marketing & PPC Specialist

Requirement : Digital Marketing & PPC Specialist Entexis is a domain-led software development company that builds Custom AI, SaaS platforms, custom CRMs, and enterprise software for industries where getting it wrong is not an option. We bring the same domain depth to every client engagement. Key Responsibilities: PPC Campaign Management — Plan, launch, and optimise paid campaigns on Google Ads (Search, Display, YouTube), LinkedIn Ads, and Meta (Facebook/Instagram). Manage budgets, bidding strategies, and A/B testing to maximise ROI. Lead Generation & Funnel Optimisation — Build and manage lead generation funnels from ad click to qualified lead. Set up landing pages, lead magnets, and conversion tracking. Own the entire top-of-funnel pipeline. SEO & Content Distribution — Work with the content team to ensure blog posts, case studies, and landing pages rank for target keywords. Manage on-page SEO, keyword research, and content distribution strategy. Analytics & Reporting — Track campaign performance using Google Analytics, Google Tag Manager, and platform-specific dashboards. Report weekly on spend, leads generated, cost per lead, and pipeline contribution. Email Marketing & Nurture Campaigns — Set up and manage email sequences for lead nurturing, product announcements, and re-engagement. Segment audiences and personalise outreach based on behaviour and intent. Social Media & Brand Presence — Manage Entexis social media presence on LinkedIn, Twitter/X, and relevant platforms. Create and schedule posts that position Entexis as a domain-led technology company. Upwork & Freelance Platforms — Support business development on platforms like Upwork — optimise profiles, craft proposals, and identify high-value project opportunities. Sales Enablement — Create sales collateral, pitch decks, and one-pagers that the team can use in client conversations. Align marketing messaging with what actually closes deals. For more please visit : [Upgrade to PRO to see link]