Digital Marketing Specialist

Winvistor is Hiring a Senior Digital Marketing Specialist Location: New Cairo Full-time Job Summary We are looking for a data-driven and creative Senior Digital Marketing Specialist to lead and optimize our online marketing efforts. You will be responsible for driving user acquisition, engagement, and retention across all digital channels, ensuring strong brand presence and measurable growth. Key Responsibilities - Develop and execute comprehensive digital marketing strategies aligned with business goals - Manage paid media campaigns across platforms (Google Ads, Meta, LinkedIn, etc.) - Optimize SEO/SEM performance to increase organic traffic and rankings - Analyze campaign performance using tools like Google Analytics and provide actionable insights - Lead A/B testing initiatives to improve conversion rates - Oversee content strategy across website, email, and social media channels - Collaborate with product, design, and sales teams to enhance user experience and funnel performance - Manage marketing budgets and ensure ROI optimization - Stay updated with the latest digital marketing trends, tools, and best practices Requirements - Bachelor’s degree in Marketing, Business, or related field - 4–7+ years of experience in digital marketing - Proven experience managing multi-channel campaigns - Strong knowledge of SEO, SEM, PPC, and social media marketing - Proficiency in tools such as Google Analytics, Google Ads, Meta Ads Manager, and CRM platforms - Experience with marketing automation tools is a plus - Strong analytical skills with the ability to interpret data and make decisions - Excellent communication and project management skills *Requirements* - Experience in tech, startups, or online platforms - Familiarity with the Egyptian job market or recruitment platforms - Certifications (e.g., Google Ads, Meta Blueprint) Benefits : Competitive salary package Bonuses Medical insurance Social Insurance Good environment If you are interested please send me your cv on wa.me/01212814441 Winvestor Developments