English-Dutch Translator

Translation isn’t just about transforming words from one language into another: it’s about transforming ideas and emotions.💡   In marketing and localization, words aren't just used to convey a message; they need to replicate the exact way the source text makes a reader feel to truly connect with them (and convince them to buy!).   Think about the phrase "Cheeeese!" 🧀   We say it when taking a photo because the "ee" sound forces a smile.😁 It’s an auditory cue for a physical action.   While working on the Dutch localization of Fifty Fruity (the nifty bluffing game I mentioned in my last post! 🍌), I ran into this exact puzzle. The literal translation would be "Kaaaas." But if you say "kaas," your mouth is just opened. Instead of a smile, you look like you’re yawning.😮 That’s not good!   So what did I do?   A classic Dutch phrase is "Lach naar het vogeltje" (Smile at the little bird). To keep the translation in line with the game’s theme, I used: "Lach naar het banaantje" (Smile at the little banana).🍌 This translation is still an auditory cue for a physical action, it’s just that the cue is given by the photographer, not the person in the picture.   Proof that to capture the right feeling, and have your text achieve the same goal in different languages, you sometimes have to change the words entirely.   Need a Dutch translator, or do you know someone who might? Then hit me up or share this post! 😊   #LITranslators #MarketingTranslator #Transcreation #BoardGameTranslator #Localization #DutchTranslator   [This post was written in English, if you’re seeing another language, it may have been auto-translated.]