#Remote - Marketing Focused Data Scientist
Key Responsibilities:
-Develop, validate, and maintain predictive models including lead scoring, conversion propensity, and funnel optimization
-Develop tiering models to prioritize leads by conversion probability
-Build forecasting frameworks for lead volume, conversion rates, and pipeline or revenue projections
-Build channel performance models to optimize budget allocation across paid search, email, ISO partners, etc
-Monitor model performance and iterate to improve accuracy and business impact
-Develop models to evaluate and prioritize markets based on expected performance and ROI
-Analyze geographic, industry, and segment-level trends to identify growth opportunities
-Support data-driven recommendations on market targeting and resource allocation
-Support campaigns/future product launches by forecasting lead volume, conversion rates, and CAC by channel
-Design and analyze experiments (A/B testing, cohort analysis) and evaluate incremental impact
-Apply statistical and machine learning techniques to solve marketing and business problems
-Conduct deep-dive analyses to support strategic and operational decisions
-Contribute to internal data science and modeling initiatives, including proprietary or internal IP work
-Collaborate with Data Engineering to structure and prepare datasets for modeling
-Partner with BI and analytics teams to ensure model outputs are integrated into reporting and usable by stakeholders
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