Marketing Operations and CRM Specialist

#hiring Marketing Operations and CRM Specialist Apply here: [Upgrade to PRO to see link] Marketing Operations and Digital Specialist focuses on supporting UK marketing activity through building, reporting, analysis, and hands-on paid search work. Youll maintain dashboards, review campaign performance across channels and share clear insights on whats working and what can be improved. Working closely with the wider team, youll help run and optimise UK paid search campaigns by testing ads, refining audiences, tracking results and reporting on key metrics. Its well suited to someone whos data-driven, organised and comfortable managing day-to-day optimisation and reporting tasks. This role would suit someone who loves data and has a great grasp on CRM systems such as Hubspot or Salesforce and youll be rewarded with a role that has constant progression within a supportive team.A bit about the role:Support the build and execution of end-to-end campaign processes across all UK marketing channels.Maintain and enhance workflow automation, ensuring standardisation and efficiency.Support campaign planning and execution by ensuring systems, processes and data flows are operating seamlessly.Identify gaps in processes, workflows, technology or data and provide clear recommendations for improvement.Maintain dashboards and reporting frameworks to track marketing performance.Analyse multi-channel campaign results, identify trends and translate insights into actionable recommendations.Maintain clean, accurate marketing data and ensure all integrations function correctly.Oversee data quality checks, audience segmentation accuracy and lead-routing workflows.Manage lead import process and workflow management for efficient distribution to SDRs and commercial teams.Identify gaps in processes, workflows, technologies, data and provide recommendations.Maintain dashboards and reporting frameworks for UK Marketing performance.Analyse multi-channel campaign results, identify trends and translate into actionable recommendationsWork closely with the Global Manager, Paid Media to run, optimise and scale UK paid search campaignsExecute ongoing ad copy testing, landing page alignment and audience refinementMonitor campaign performance to maximise ROI, ROAS, conversion quality and overall efficiency.Produce regular performance reports with insights on CTR, CPA, conversions, budgets and recommended next stepsWork with the Global Manager, Paid Media to identify local growth opportunities and propose enhancements to global paid search strategiesWhat we need from you: 2 years experience in Marketing, with a good grasp of CRM Hands on experience with Google Ads and paid search optimisation