Paid Media Specialist

PILLAR is hiring contract paid media specialists for our growing DTC ecommerce work. The work is built on an idea that has always been possible but rarely practiced: that the creative should aim for world-class, the reporting should hold up under scrutiny, and the efficiency should be a discipline rather than a discount. The work gets better, and the client gets served, because nothing else is competing for attention. If you're a senior paid media specialist with real DTC experience, here's what the role asks you to know cold: • Meta Ads Manager end to end: catalog campaigns, audiences, creative testing, CAPI setup • Google Ads: Performance Max, Shopping, Search, Merchant Center feed work • Triple Whale, Northbeam, or another multi-touch attribution platform • The gap between platform-reported ROAS and multi-touch attribution, and how to explain it to clients • Incrementality testing, especially Meta pause and geo holdout methods • Creative rotation strategy when the client provides creative rather than you producing it • Klaviyo and how email overlaps with paid (audience exclusion, attribution, holistic CAC) • DTC unit economics: CAC, AOV, contribution margin, payback period • Shopify pixel and conversion API setup, iOS 14+ tracking workarounds • Clean account access transfers and handoffs between clients and agencies. Apply: [Upgrade to PRO to see link] Pass it along to anyone in your network who fits, please and thank you.