Paid Media Specialist

Contract opportunity Available-Paid Media/Google/Meta A growing consumer brand in the health and wellness space is seeking a highly hands-on Paid Media Specialist to manage and optimize paid media across search and social platforms. This execution-focused role requires daily engagement with the platforms to build, test, and optimize campaigns aimed at driving efficient growth. Key responsibilities include: - Managing and optimizing campaigns directly in Google Ads and Meta - Driving performance across search and paid social, with retail media experience being a plus - Continuously testing and refining campaigns to increase conversions and lower CPA - Analyzing performance data for real-time optimizations - Managing complex campaign structures and large product catalogs - Balancing strategy with execution, emphasizing a hands-on approach Background in eCommerce, DTC, CPG, or Personal Care Wellness strongly preferred This position offers an exciting opportunity to make a significant impact on the brand's growth through effective paid media strategies. Must be US based and able to work East Coast Hours. No 3rd party applications