Performance Marketing Specialist

🚀 We’re Hiring: Performance Marketing Specialist (Paid Ads) 📍 Lahore (Onsite) | Black Lion Software We’re looking for someone who doesn’t just “run ads” - we want someone who owns results. This role is for a performance marketer who can generate and scale high-quality leads, not just manage dashboards. 🎯 What You’ll Be Responsible For : - Plan, launch, and scale campaigns on Meta (Facebook/Instagram) & Google Ads - Own the entire paid acquisition funnel (ad → landing → lead) - Optimize for cost per lead, conversion rates, and ROI - Run structured A/B tests (creatives, audiences, offers) - Work closely with creative team to improve ad performance - Analyze data and make decisions based on performance, not assumptions - Continuously identify opportunities to scale winning campaigns 🔍 What We’re Looking For - 1–3 years of hands-on experience in performance marketing - Proven experience with lead generation campaigns (must) - Strong understanding of Meta Ads Manager & Google Ads - Ability to read and act on metrics like CPL, CTR, CPA, ROAS - Experience with landing pages and funnel optimization is a big plus - Someone who takes ownership and responsibility for results ⚡ What Success Looks Like - Consistently generating high-quality leads at optimized costs - Turning ad spend into measurable business outcomes - Bringing ideas to improve performance - not just executing tasks 💼 Why Join Us - Work directly on real growth campaigns (not dummy projects) - High ownership, fast execution environment - Opportunity to scale campaigns and build systems from scratch 📩 Apply Now Send your CV + portfolio (or campaign results) to: [Upgrade to PRO to see contact] ⚠️ If you’ve only done courses and not run real campaigns, this role is not for you.