Performance Marketing Specialist

*Senior Performance Marketing Specialist (AI & Automation)* *About the Role:* We’re hiring a hands-on Senior Performance Marketing Specialist to drive scalable, data-driven growth across paid channels. This role goes beyond campaign management—you will leverage automation and AI tools to improve efficiency, optimize performance, and build a smarter acquisition system. *Key Responsibilities:* Plan, launch, and scale paid campaigns across Meta, Google, TikTok, and other channels Manage and optimize budgets ($50K+ monthly) with a strong focus on ROI Build and optimize funnels: Ads → Landing Page → CRM → Conversion Implement automation workflows to improve campaign efficiency and lead handling *Leverage AI tools for:* Creative generation and testing Audience insights and targeting Campaign optimization and reporting Conduct structured A/B testing (creatives, audiences, copy, offers) Track and improve key metrics (CPL, CPA, CAC, ROAS) Set up and manage tracking systems (GA4, GTM, pixels, CRM attribution) Analyze performance data and identify scalable growth opportunities Collaborate with design and content teams to continuously improve creatives *Requirements:* 3+ years of hands-on performance marketing experience Proven experience managing and scaling paid campaigns ($50K+/month) Strong expertise in Meta Ads and Google Ads ecosystems Experience with automation tools (e.g., Zapier, Make, CRM workflows) Familiarity with AI tools for marketing (e.g., ChatGPT, creative automation tools, AI analytics tools) *Solid understanding of:* Funnel optimization Conversion tracking Audience segmentation Experience with GA4, GTM, and CRM tools (HubSpot, Salesforce, or similar) Strong analytical mindset with attention to detail 📲 *How to Apply:* Send your CV and portfolio link via WhatsApp: +971 56 494 1736