PPC Specialist

Job Title: PPC Specialist (In-House) Location: Noida (On-site) Experience Required: 4–6 Years Employment Type: Full-Time About the Role We are looking for a highly skilled PPC / Performance Marketing Specialist to manage and scale paid campaigns across multiple platforms including Google Ads, Meta (Facebook & Instagram), Snapchat, and Telegram. The ideal candidate should have hands-on experience in planning, executing, and optimizing campaigns to drive high-quality traffic, leads, and conversions. Key Responsibilities . Plan, create, and manage paid campaigns on Google Ads (Search, Display, Shopping) . Execute and optimize campaigns on Meta Ads (Facebook & Instagram) . Manage paid promotions on Snapchat Ads and Telegram channels/groups . Develop and implement strategies to increase ROI, reduce CPA, and improve conversions . Perform keyword research, audience targeting, and competitor analysis . Continuously monitor campaign performance and optimize based on data insights . Conduct A/B testing for ad creatives, landing pages, and targeting strategies . Manage budgets effectively across multiple platforms . Track performance using tools like Google Analytics, Tag Manager, and conversion tracking . Generate regular performance reports with actionable insights Required Skills & Qualifications . 4–6 years of experience in PPC / Performance Marketing . Strong hands-on experience with Google Ads and Meta Ads . Experience running ads on Snapchat and Telegram marketing channels . Deep understanding of conversion tracking, pixel setup, and analytics tools . Strong analytical mindset with the ability to interpret data and optimize campaigns Work Environment . In-house role  . Collaborative and target-driven work culture How to Apply . Interested candidates can apply by sending their updated CV at [Upgrade to PRO to see contact]