Senior Manager, Performance Marketing at 1password

1Password is growing faster than ever. We’ve surpassed $400M in ARR and we’re continuing to accelerate, earning a spot on the Forbes Cloud 100 for four years in a row and teaming up with iconic partners like Oracle Red Bull Racing and the Utah Mammoth. About 1Password At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 180,000 businesses, from Fortune 100 leaders to the world’s most innovative AI companies, trust 1Password to help their teams securely adopt the SaaS and AI tools they need to do their best work. If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future. The Senior Manager, Performance Marketing will report to the Director of Performance Marketing and is responsible for driving scalable, measurable demand through paid marketing channels in support of 1Password’s sales-led-growth. This role sets the strategic direction for B2B performance marketing, oversees day-to-day operations, and leads a team of individual contributors responsible for paid acquisition programs that generate pipeline and revenue impact. This leader will balance strategy with execution, ensuring paid channels are optimized against both leading indicators (Leads, MQLs) and lagging indicators (pipeline, opportunities, revenue influence), while building a high-performing, analytically rigorous team. This is a remote opportunity within Canada and the US. Key responsibilities: STRATEGIC LEADERSHIP - Own the B2B performance marketing and demand generation strategy for Sales Assist, aligned with broader marketing and revenue objectives. - Develop annual and quarterly roadmaps for paid demand programs, informed by pipeline goals, audience insights, experimentation learnings, and performance trends. - Identify growth opportunities across channels, audiences, messaging, and funnel stages to improve efficiency and scale pipeline contribution. PAID CHANNEL & PROGRAM OWNERSHIP - Oversee paid B2B channels including (but not limited to) paid social, display, native, programmatic, direct buys, and emerging paid channel opportunities. - Guide channel strategy across awareness, consideration, and conversion, ensuring alignment with full funnel global campaign strategies BUDGET MANAGEMENT & INVESTMENT OPTIMIZATION - Own the planning, allocation, and day-to-day management of paid media budgets across all B2B performance marketing channels - Monitor pacing and performance in real time, making ongoing budget optimization decisions across channels, campaigns, and regions to maximize impact and efficiency - Partner with Finance on forecasting, accruals, and spend reconciliation, ensuring accuracy and transparency in budget reporting - Evaluate ROI and marginal returns across channels and tactics to inform budget shifts, scaling decisions and overall investment strategy PERFORMANCE MEASUREMENT & OPTIMIZATION - Own week-over-week, month-over-month, and quarter-over-quarter performance tracking and reporting. - Ensure the team rigorously monitors leading indicators (leads, MQLs, conversion rates, CPL) and lagging indicators (pipeline creation, opportunity volume, revenue influence). - Translate performance data into insights and clear recommendations for optimization, investment shifts, and experimentation. - Build strong feedback loops with Global Campaigns team to measure and optimize lead quality and downstream SQL & Pipeline impact. TEAM LEADERSHIP & DEVELOPMENT - Lead and develop a team of B2B performance marketing and demand generation marketers - Provide clear direction, coaching, and feedback to help team members grow as strategic marketers and operators. - Establish clear goals, expectations, and accountability while empowering the team to test, learn, and improve. EXPERIMENTATION & CONTINUOUS IMPROVEMENT - Establish and own a structured experimentation framework across B2B paid channels to drive continuous performance improvement and unlock new sources of pipeline growth. - Partner with Analytics and Marketing Operations to define clear hypotheses, success metrics, and measurement approaches for experiments across audiences, channels, creative, offers, and funnel stages. - Ensure experiments are prioritized based on potential impact to pipeline, learning value, and strategic alignment with Sales Assist goals. - Guide the team in designing, executing, and analyzing tests with rigor, ensuring learnings are clearly documented and shared across marketing and revenue stakeholders. - Translate experimentation insights into scaled programs, budget reallocation decisions, and strategic recommendations. - Foster a test-and-learn culture that balances speed with analytical discipline, encouraging curiosity while maintaining accountability to results. Qualifications EXPERIENCE - 8+ years of experience in B2B performance marketing, demand generation, or growth marketing, with at least 2 years managing people. - Hands-on experience in paid marketing channels including paid social (LinkedIn, Meta, Reddit, etc), paid search and content syndication, as part of an in-house paid performance marketing or digital marketing team - Strong experience supporting sales-assisted or enterprise go-to-market motions within SaaS (B2B SaaS experience strongly preferred). SKILLS & EXPERTISE - Proven track record of driving measurable pipeline and revenue impact through paid B2B channels. - Deep understanding of paid media strategy, funnel optimization, and experimentation in a B2B context. - Strong analytical skills with experience tying marketing activity to pipeline and revenue outcomes. - Experience working closely with Sales, RevOps, and Analytics teams to align on metrics and impact. LEADERSHIP & COMMUNICATION - Demonstrated ability to build, coach, and scale high-performing teams. - Strong business acumen with the ability to prioritize investments based on impact and efficiency. - Excellent communication skills, with the ability to influence stakeholders through clear, data-backed storytelling. - Comfortable operating in fast-paced, evolving environments with multiple cross-functional partners. This job description outlines the primary duties and responsibilities associated with this position, but it is not an exhaustive list. Responsibilities may evolve or change as needed to meet the needs of the organization. USA-based roles only: The annual base salary for this role is between $155,000 USD and $225,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs. Canada-based roles only: The annual base salary for this role is between $136,000 CAD and $197,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs. At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set. This posting is for an existing vacancy. Our culture At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first. You’ll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, 1Password is not for everyone [Upgrade to PRO to see link] Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. If you're looking for a place where you can settle into a comfortable routine, this might not be the right fit for you. We’re looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results. How we work with AI We are committed to leveraging cutting-edge technology—including AI—to achieve our mission. We also understand that thinking critically about AI in its current forms will help us create better solutions for our customers and ourselves with its future forms, which will help us continue to close the gap between security and privacy and achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing the future of AI isn't just encouraged—it's an essential part of how we will be successful at 1Password. This approach extends to our hiring process—candidates are welcome to use AI tools responsibly and thoughtfully during the application process. Our approach to remote work We believe in the power of remote work, but recognize that in-person connection is important to help us achieve our mission. While we are a remote-first company, travel for in-person engagement is a part of almost all roles, and we require our employees to be ready and willing to take part. Frequency will depend on role and responsibilities, and may include, but is not limited to: annual department-wide offsites, team meetings, and customer/industry events. What we offer We believe in working hard, and rewarding that hard work through our benefits. While not an exhaustive list, here is a glance at what we currently offer: Health and wellbeing 👶 Maternity and parental leave top-up programs 🩺 Competitive health benefits 🏝 Generous PTO policy Growth and future 📈 RSU program for most employees 💸 Retirement matching program 🔑 Free 1Password account Community 🤝 Paid volunteer days 🏆 Peer-to-peer recognition through Bonusly 🌎 Remote-first work environment *Some roles in our GTM team are currently being hired for in-person hybrid work in Toronto and Austin. These roles will specify on the posting. You belong here. 1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love. Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at [Upgrade to PRO to see contact] and we’ll work to meet your needs. Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you've got questions or concerns about this, your talent partner would be happy to address them with you. Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law. 1Password uses artificial intelligence (AI) and machine learning (ML) technologies, including natural language processing and predictive analytics, to assist in the initial screening of employment applications and improve our recruitment process. See here [Upgrade to PRO to see link] for the latest third party bias audit information. If you prefer not to have your application assessed using AI/ML features, you may opt out by completing this form [Upgrade to PRO to see link] For additional information see our Candidate Privacy Notice [Upgrade to PRO to see link]