Social Media Manager at 6sense

Our Mission: Our mission is to multiply what matters: growth, retention, and efficiency. We envision a future where companies, teams and people reach their full potential. Our People: People are the heart and soul of 6sense. We serve with passion and purpose. We live by our Being 6sense values of Win as One Team, Stay Curious, Do The Right Thing, Own the Outcome, and Create Belonging. Every 6sensor plays a part in defining the future of our industry-leading technology. 6sense is a place where difference-makers roll up their sleeves, take risks, act with integrity, and measure success by the value we create for our customers. We want 6sense to be the best chapter of your career. Social Media Manager Department Communication & Content / Marketing Reports To VP, PR & Communication About the Role Social media at 6sense is about more than publishing content. It is about building a community of modern go-to-market leaders who want to learn, share what works, and continuously raise the bar. The Social Media Manager is responsible for shaping and executing 6sense’s social presence as a place where marketers, sellers, and revenue teams come to discover new ideas, learn from industry peers, and see what winning teams are doing differently. This role ensures all social media strategy, content, and community engagement reflects 6sense’s position as the leading platform for B2B pipeline generation and a trusted voice for the next generation of go-to-market leaders. Equally important, this role helps activate and inspire internal advocacy across the company. By ensuring employees are aware of the company’s momentum, proud of the impact 6sense is making, and equipped with compelling stories to share, this role helps turn employees into authentic champions of the brand and its mission. The role requires someone who is resourceful and works both collaboratively and independently, exercises strong business judgment, and combines creativity with deep analytical thinking. The ideal candidate is curious, experimental, and driven to build a meaningful and engaged audience. This role reports to the VP of Creative & Communications and works closely with cross-functional partners across Marketing (and beyond) to bring integrated ideas to life. Responsibilities & Accountabilities Social Strategy & Planning • Develop and evolve the organic social media strategy to grow 6sense’s presence and influence among B2B marketing, sales, and revenue leaders • Identify emerging conversations, trends, and opportunities that position 6sense at the center of industry dialogue • Translate company priorities, research, product innovation, and customer stories into compelling social narratives Content Development & Publishing • Lead the development and management of the social editorial calendar • Create and publish high-impact content that educates, challenges thinking, and inspires GTM teams to improve how they operate • Experiment with formats, storytelling techniques, and creative approaches that stand out in B2B feeds • Ensure social content consistently reinforces 6sense’s category leadership and thought leadership Community Engagement • Foster meaningful conversations with practitioners, customers, partners, and industry influencers • Nurture and support a vibrant community where practitioners can share ideas and learn from one another Employee Advocacy & Internal Engagement • Partner with internal teams to ensure employees are aware of and excited about key company announcements, milestones, and thought leadership • Create and promote opportunities for employees to amplify company news and insights through their own social networks • Help cultivate a culture of advocacy where employees feel proud to represent and support the 6sense brand • Provide guidance, inspiration, and resources that make it easy for employees to participate in social storytelling Analytics & Optimization • Monitor and analyze social performance metrics to continuously improve reach, engagement, and audience growth • Translate analytics into actionable insights and new experiments • Identify what resonates most with the audience and evolve the strategy accordingly Cross-Functional Collaboration • Partner with PR, Events & ABX, Growth Marketing, Customer Marketing, Content Marketing, and Product Marketing to amplify campaigns, launches, research, and thought leadership • Bring social-first ideas into broader marketing and communications initiatives • Help turn key company moments into meaningful industry conversations Performance Measurement Success in this role will be measured through both audience growth and the depth of engagement within the community, including: • Growth of social audience among target GTM professionals • Engagement rates and quality of interactions across priority channels • Contribution of social media to brand awareness and pipeline • Performance of social content tied to campaigns, launches, and major initiatives • Adoption and participation in employee advocacy initiatives • Increase in employee engagement with and amplification of company social content • Development of new formats, approaches, and experiments that increase reach and impact • Ability to consistently surface insights and optimize strategy based on analytics Qualifications Educational and Experience Requirements • 8+ years of experience managing social media for a B2B technology company, media brand, or similar environment • Demonstrated success building engaged audiences and growing brand presence on social platforms • Strong understanding of LinkedIn and the broader B2B social ecosystem • Experience developing social content strategies that align with broader marketing and business goals • Strong writing, storytelling, and editorial instincts • Experience using social analytics tools to evaluate performance and guide strategy • Familiarity with marketing, sales, or go-to-market topics is highly valued Competencies and Behaviors Strategic Thinking Understands how social media contributes to brand, influence, and business growth. Connects social strategy to broader marketing and company objectives. Creativity & Differentiation Brings fresh ideas and original thinking to content and storytelling. Constantly explores new formats and approaches to stand out in crowded feeds. Curiosity & Growth Mindset Deeply curious about what drives engagement and influence. Continuously experiments, learns, and adapts to evolving platforms and audience behaviors. Analytical Rigor Enjoys diving into performance data to uncover insights and identify opportunities to improve impact. Ownership & Initiative Resourceful with a sense for when to collaborate and when to advance work independently. Takes full ownership of strategy, execution, and results. Community Mindset Believes social media is fundamentally about people, relationships, and shared learning. Seeks to elevate conversations and help others improve how they work. Advocacy Builder Encourages and enables employees to share their perspectives, celebrate company momentum, and contribute to the broader industry conversation. Base Salary Range: $89,411 to $137,097. The base salary range represents the anticipated low and high end of the base salary range for this position. Actual salaries may vary and may be above or below the range based on various factors, including but not limited to work location and experience. The base salary is one component of 6sense’s total compensation package for this position. Other compensation may include a bonus program or commission plan, and stock options if approved by 6sense’s board. In addition, 6sense provides a variety of benefits, including generous health insurance coverage, life, and disability insurance, a 401K employer matching program, paid holidays, self-care days, and paid time off (PTO). #Li-remote Our Benefits: Full-time employees can take advantage of health coverage, paid parental leave, generous paid time-off and holidays, quarterly self-care days off, and stock options. We’ll make sure you have the equipment and support you need to work and connect with your teams, at home or in one of our offices. We have a growth mindset culture that is represented in all that we do, from onboarding through to numerous learning and development initiatives including access to our LinkedIn Learning platform. Employee well-being is also top of mind for us. We host quarterly wellness education sessions to encourage self care and personal growth. From wellness days to ERG-hosted events, we celebrate and energize all 6sense employees and their backgrounds. Equal Opportunity Employer: 6sense is an Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [Upgrade to PRO to see contact]. We are aware of recruiting impersonation attempts that are not affiliated with 6sense in any way. All email communications from 6sense will originate from the @6sense.com domain. We will not initially contact you via text message and will never request payments. If you are uncertain whether you have been contacted by an official 6sense employee, reach out to [Upgrade to PRO to see contact]