Marketing Manager - Lead Aggregation & Reactivation at A1%20garage%20door%20service

About the Role

The Lead Aggregation & Reactivation Manager is responsible for maximizing the value of every lead the business generates—past and present. This role owns the end-to-end strategy and execution of inbound lead aggregation and outbound reactivation programs, ensuring no opportunity is lost and historical demand is consistently converted into revenue.

Key Responsibilities

• →Centralize and manage lead aggregation across all sources, including paid media, LSAs, organic, referrals, partnerships, direct mail, and offline channels
• →Ensure accurate lead routing, tagging, attribution, and lifecycle status within CRM and reporting systems
• →Design and execute multi-channel reactivation strategies targeting dormant and aging leads, past estimates not converted, lapsed customers, and seasonal demand
• →Build segmentation strategies based on time since last contact, service type, market needs, customer value, and job history
• →Own outbound messaging frameworks, cadence, channel mix, and testing roadmaps to maximize response and booking rates
• →Manage vendor performance, deliverables, timelines, and spend for lead aggregation, reactivation, CRM, automation, and outbound programs
• →Build and maintain email, SMS, and call-based workflows within CRM and marketing automation platforms
• →Track and report on reactivation rates by channel, cost per reactivated lead, conversion to booked jobs, and revenue influenced by outbound programs