Allergan Digital Consultant - Detroit, MI & Boston, MA at Abbvie

If you live and breathe all things Digital, then we want to talk to you! Allergan Aesthetics, one of the largest bio-pharmaceutical companies in the world, is on a mission to transform the medical aesthetics business. Allergan aesthetic brands are iconic, household names and include Botox, CoolSculpting, Juvéderm among others. Allergan Aesthetics is well positioned to disrupt the multibillion-dollar aesthetics market, infusing cutting edge technology, digital marketing mastery and some of the best data scientists in the world. This is an amazing opportunity for a candidate that has a passion for digital marketing. If you want to be a part of an industry-defining team, then we want to hear from you. Allergan is a company that will inspire you to aim high with your ambition. Where you can build bridges all over the world. Where you can power ideas that drive change. And where you will act fast and drive results for customers and patients.  Power your future & join our bold team. The Allergan Digital Consultant is responsible for growing Allergan’s Medical aesthetic business by delivering digital marketing consultative support to key Allergan Medical customers. This is a highly visible role both internally and externally as a member of the sales management team with a goal to appropriately promote and protect Allergan’s leadership in the aesthetic market space. • This person will be responsible for creating world-class digital marketing strategies and action plans on behalf of Allergan’s key accounts to support paid search, paid social, organic social, content marketing, SEO, website optimization, email marketing, and more. In addition, the candidate will oversee the development of end-to-end performance reporting capabilities, highlighting efficacy of campaigns and identifying synergies and opportunities to ensure strong revenue growth of cash-based products (BOTOX® Cosmetic, JUVEDERM® Dermal Fillers, Skin Medica®, CoolSculpting®, KYBELLA®, and NATRELLE® Aesthetic Breast Implants)Main Areas of Responsibilities • Work with some of Allergan’s top accounts and help them utilize digital marketing strategies and tactics to generate leads and nurture them all the way through to purchase. • Teach these accounts and numerous internal Allergan stakeholders the importance of various digital touchpoints in the Allergan customer journey. • Gain buy in and support for Allergan-product-focused campaigns at the practice level by building close relationships with relevant stakeholders. • Lead both in-market and online training courses to ensure Allergan’s key accounts are well positioned to take advantage of digital marketing channels to help grow their business. • Participate with the sales team in the customer targeting process, which involves the development of strategic digital marketing plans, incorporating consulting services, corporate initiatives, and hands-on account support. • Direct the development of company digital marketing programs. Manage the research, analysis, and monitoring of financial, technological, and demographic factors, and design marketing plans to capitalize on market opportunities with key accounts. • Evaluate the needs and areas of opportunity for Allergan’s key accounts and manage the development, delivery and execution of specific digital marketing enhancement programs based on account objectives. • Act as subject matter expert on best practices for digital marketing capabilities; advise accounts on process and technical execution. • Develop clear pre-call meeting objectives and ensure timely communication and follow up with customers. • Demonstrate leadership in the account selling process and provide long term competitive advantage.  • Identify opportunities and speak at local, regional and/or national conferences and society meetings. • Provide oversight of digital operations and makes recommendations/solutions to operational issues.